Essential Products startup was created by Andy Rubin, Android founder, who left Google in 2014. According to WIRED, he wants to make Essential Products the first great gadget maker since Apple, one that builds and distributes an open platform that will power billions of phones, watches, light bulbs, and toaster ovens that are about to come online. Andy insists, that devices shouldn’t become outdated every year, they should evolve with time. This concept appears to be the base of Essential smartphone, the first device announced by the startup several days ago. The main idea behind the Essential is that people will be able to personalize it according to their needs.
The phone is powered by Snapdragon 835 processor, 4 GB of RAM and 128 GB of storage. It has a 5.71-inch, 2560×1312 almost bezel-free display with 19:10 aspect ratio. Essential’s frame is made of titanium and ceramic instead of aluminium, which means that it’s more robust, withstanding drop tests better than other devices.
Essential was designed to make accessories easy to add and use. Couple of magnetic pins on the back of the device act as connector for add-on accessories, like 360-degree camera and docking station. The 360-degree camera and future add-ons will communicate wirelessly with the phone. A similar modular-like concept has been implemented in Moto Mods hardware by Motorola.
The official website states the Essential will be priced at $699, 360-degree camera can be bought for an extra $50, but no word on release date yet.