Ravi Shah, a chief architect at Project Ara, provides an Ara Marketplace overview and tells about Ara Developer Console.
“Ara Marketplace is the working title for e-commerce platform that we’ve been building since last Developers Conference. Let’s focus on connecting two groups of users of our two-sided markets – module developers and customers. The two primary user interfaces that are part of this marketplace are the developer facing Ara developer console on the web and the customer facing Ara configurator app that comes preloaded on every Ara device.
Today we’ll give an early sneak peek of both of them and we’ll outline the basic requirements you need to meet to sell your modules.”
“First, we’ll take a quick look at the marketplace itself.”
“All our marketplace systems and infrastructure that we’ve been building in conjunction with our two partners, Globant and Two Tasters, are designed for faster interactions between developers and customers, and it may seem obvious, but we firmly believe that success of our platform is predicated on nurturing this feedback loop between the two groups. In order to create value for both sides, our development efforts around these interfaces are primarily focused on making them both powerful and intuitive.
So the easiest way to think of Ara marketplace for you as developers is as an e-commerce platform. We have really created it to enable you to focus your time and effort on creating the best possible module offerings and using Ara marketplace and developer console as a layer of abstraction to sell directly to customers. All you have to do is log into Ara developer console and the marketplace back-end will connect you directly with Ara payment infrastructure, it will connect you with customers through Ara configurator app and it’ll connect you with logistics services provided by our logistics development partner.
In order to get up and running on the Marketplace, module developers need to meet a set of basic requirements – Google account, physical module samples to send for an MDK compliance review, proof of any regulatory authorization, a bank account, relevant product information (imageries, specs, technical requirements and anything relevant to module offering itself). You also need to provide us with two unique software packages (the first, Technical Data Package (TDP) containing module and shell custom CAD, 2D drawings, electrical schematics, M-PHY UniPro source, performance specs; the second, Module Support Package (MSP) which contains bridge info, power profile information and firmware outside generic USB class drivers required for your module to function).
Once you give all these to us, you can take advantage of all these services that ATAP and our partners are putting together for the market pilot. The first, MDK compliance review and feedback mechanism loop to help you get your merchandise up and running; we’ll also be providing merchandising review to help you put the best offering and we’ll hand out vendor IDs. Once you are ready to sell, you can take advantage of the services of our in-market third-party logistics provider partner, namely module receiving and intake, module warehousing, packaging and kitting, forward and reverse logistics services including pick-and-pack and shipping as well as returns.”
Ara Developer Console
“Finally, there is an Ara Developer Console that has a suite of digital services that we’ll look at next.
Ara Developer Console is designed to be openly available to anyone who wants to join an ecosystem. Here’s an early developer look at Ara Developer Console.
You are the first outside the media team to see this. This build was cut just last week. With it you’ll be able to create a module offering submitted for review, merchandise and manage that offer managing price translation imagery and more. You’ll get direct access to our analytics tool set, where you’ll be able to analyze sales and revenue performance metrics and that will help you with forecasting and planning. Finally, you’ll be able to recognize revenue.”