Circular Devices, the Finnish startup, made an appearance at 4YFN | Mobile World Congress event on March 2, 2015. Alejandro Santacreu, the company’s CEO briefed on the status of the PuzzlePhone development project and presented the core platform electronics.
Apart from the project update, Alejandro spoke about the company, the platform, the creative team, challenges, key vision and what lies ahead.
Circular Devices prides itself for being a European company from start to finish. Devices are to be designed, manufactured and assembled locally. Why Europe? It is a way to bring about the Social Corporate Responsibility without sacrificing or compromising the core values. The company is aiming at mid-price range market. PuzzlePhone journey started in January 2013 when Alejandro released the first video about his brainchild. Then in September of the same year they became incorporated and partnered up with Fraunhofer Institute. In fact, it has allied itself with about 20 international companies, something that Alejandro confessed at the MWC presentation. In December 2014 it received additional funding from the Finnish government.
As to the development stage of its phone, it’s what Alejandro labels as “Frankentype, an ugly but working” device that will be revealed later this year. There’ve been a few bumps along the way but the guys at PuzzlePhone are upbeat and optimistic about the outcome. It’s the staff of 15 people, and, combined, they share more than 200 years of experience between themselves in electronics, tablets and other technology. An addition to the team is the former Nokia/Microsoft Head of Design Portfolio and Strategy, Tapani Jokinen, who’s got over 20 years of extensive and various design experience.
The company’s mission is the world of sustainable electronics with business ethics in mind. The product would be built in Europe. Alejandro stressed the challenges of the task due to complexity of producing technology in Europe.
Here are the PCBs of the first PuzzlePhone and tablet.
The modules could be exchanged between the phone and tablet and all of IoT Ecosystem. The parts you see came out of the production facility just last Friday night.
The modular platform above was revealed later at the Spanish Pavilion by Spanish startup ImasD.