After the presentation of PuzzlePhone technology by Alejandro Santacreu, we met with Juan Diaz and took a few closeups of platform and modules.
PuzzlePhone has partnered up with ImasD, a Spanish engineering firm that will be contributing to the development of the PuzzlePhone platform. ImasD has powered the devices with innovative Click ARM (Advanced Removable Modules) hardware and firmware platform.
Dummy PuzzlePhone casing. A finished device will be launched later this year.
Juan from PuzzlePhone was kind enough to let us take a closer look at their platform.
PuzzlePhone is a completely open source platform opening a range of opportunities for consumers, developers and manufacturers alike. It’s not just for environment-conscious individuals but could also contribute the smartphone industry. The nice thing about it is that any brand can manufacture the PuzzlePhone. Alejandro said the company “is not reinventing the wheel”, the PuzzlePhone “is already in your pocket” and it can be easily spread across the supply chain. It is a challenge at the initial stage but once out there, it could be easily adopted by the industry.
The business model of Circular Devices, the company which is developing Puzzlephone, is based on 1.3 billion wasted devices that will reach 5 billion by 2018 that Alejandro mentioned earlier. The company could build the phones in Finland and distribute through its own marketplace or license to third parties and mobile operators. It could also be exported to other countries. Essentially, it’s reengineering the global process thorough the sustainable approach. The plan is to start in Europe and expand to India, Americas, Asia, Middle East and Africa.