Ingram Micro will lend a hand to Google’s Project Ara in launching their market pilot in Puerto Rico later this year. The company will take charge of forward logistics that includes but is not limited to product receipt, modules’ print customization, packaging, product assembly as well as delivering a final product to consumers and other outlets.
Ingram Micro is the world’s largest wholesale distributor of information technology products. The company distributes and markets a large variety of electronics (desktop and notebook PCs, servers, storage devices, monitors, printers, and software) which it sources from manufacturers such as Acer Inc., Apple, Cisco, Hewlett-Packard (“HP”), IBM, Lenovo, Microsoft, Samsung and others.
In a study published earlier Ingram Micro Mobility states that many users are concerned about disposing of the old devices due to data privacy issues and identity theft. A half of U.S. adults are uncertain about how to properly dispose of used electronic devices. Project Ara could help reduce those concerns, as well as e-waste, since consumers will keep their phones and modules longer.
“The modularity and versatility of Google’s Project Ara will allow users to get exactly what they want from their device, even if that is always changing,” said Bashar Nejdawi, executive vice president, Ingram Micro and president, North America, Ingram Micro Mobility. “The technology and customizable module options will continue to meet the consumer’s device needs – preventing the device from a fate of the junk drawer or worse, a landfill. We’re excited to help this new category of smartphone take hold in the marketplace.”