After his presentation Paul Eremenko answered several questions from developers. Here is one of them.
– What is the difference between Dell and Ara? When Dell first came to market they also had this really big promotion that had exactly the same kind of setup where customers could build their own computer.
– I’m not specifically familiar with Dell activity. But I can speak more generally how modularity in computers relates to modularity in mobiles. Frequently we hear the argument that desktops used to be modular in 80s-90s, the kind of build-your-own-desktop. Now computers are much more tightly integrated. So why would mobile devices follow the opposite trend?
I think the answer is that our relationship with computers is different than mobile. I sleep with my phone. I suspect that many of you do too. We have extraordinarily intimate relationship with the phone. And I think that we do want this device to be reflective of who we are and what our lifestyle is. I think that we have many more of stringent expectations that a phone will be the part of our lives, and we will interact with it dozens or hundreds times per day. We don’t have that with the computer.
I think that the consumer perceived value of customization, both functionally and esthetically, is significantly higher in the mobile world than it is in the computer world.