Starting today, the Fairphone 2 is available in Fairphone’s online shop. Customers can now pre-order the latest Fairphone to show their support for the company’s mission to create a fairer electronics supply chain and help finance the initial phases of Fairphone 2 production. The social enterprise’s upcoming phone features game-changing modular architecture for increased longevity and repairability.
Pre-orders finance production and keep Fairphone independent
From the beginning, Fairphone has been a community-backed organization. Thanks to the support of the first 60,000 Fairphone buyers, the company has been able to start making a positive impact across the consumer electronics value chain in mining, design, manufacturing and life cycle and grow without relying on external investment.
Like the previous phone, the Fairphone 2 will be sold using a pre-order model to help the company maintain its independence and finance production, as well as invest in projects that influence a more responsible supply chain. This time, the company aims to sell 15,000 phones by the end of September in order to source materials for the assembly of the first phones and to show suppliers there is a consumer demand for continuous production. First backers who purchase a phone before the end of September will receive a special edition phone.
As of today, customers can pre-order the Fairphone 2 for €525, including 20% VAT. For the duration of 2015, the phones will only be available in Europe. Based on the current production and development schedule, the first 15,000 phones are expected to be delivered starting from November. In the coming weeks, Fairphone will publish a cost breakdown to help potential buyers understand where their money goes if they decide to purchase a Fairphone 2.
Modular architecture takes ambitions for fairness further
To develop the Fairphone 2, the company decided to invest in a proprietary design to take its ambitions for fairness further. This new approach improves Fairphone’s oversight of its supply chain and its ability to build stronger relationships with individual suppliers. Designing the Fairphone 2 from the inside out also allows the company to integrate its values into the phone itself, focusing on increasing the product’s longevity and sense of ownership among users by employing a game-changing modular architecture.
The Fairphone 2 features innovations designed to extend the usable life of the phone. In addition to a Full HD 5-inch display, Qualcomm® Snapdragon™ 801 platform and dual SIM, the innovative back cover protects the phone without the use of an additional case. Users can easily disassemble the device to repair the most commonly broken parts themselves.
The Fairphone 2 will continue to incorporate initiatives that were started with the first Fairphone, including sourcing conflict-free tin and tantalum from the Democratic Republic of Congo, investing in a second worker-controlled welfare fund with its production partner in China and improving the e-waste recycling program it started in Ghana. In addition to expanding these existing programs, proceeds from the Fairphone 2 will allow the company to explore and launch new projects that contribute to fairer consumer electronics.
Fairphone is a social enterprise that is building a movement for fairer electronics. By making a phone, we’re opening up the supply chain and creating new relationships between people and their products. We’re making a positive impact across the value chain in mining, design, manufacturing and life cycle, while expanding the market for products that put ethical values first. Together with our community, we’re changing the way products are made.
Fairphone started in 2010 as a campaign to increase awareness for the use of conflict minerals in consumer electronics. In 2013, Fairphone formally transitioned from a campaign to a formal company. Over the past two years, Fairphone has produced and sold 60,000 first edition Fairphones using a pre-order model to maintain its financial independence. At the same time, the company has built an active community to expand the movement for fairer electronics. These achievements have recently earned Fairphone multiple awards, including “fastest growing tech startup in Europe” from The Next Web and ProSiebenSat.1 Accelerator Startup prize from GreenTec. In June 2015, Fairphone was officially certified as a B Corporation, making it the first mobile phone manufacturer to earn this certification.