You might be wondering whether PuzzlePhone is any different from Google’s Project Ara modular device. According to Alejandro Santacreu, the brain behind the company and its CEO, the differences are profound.
Firstly, unlike Project Ara, the PuzzlePhone harbors just three easily replaceable and customizable modules – the Brain (electronics), the Heart (battery) and the Spine (display). It is made for those users who have no desire to change every component of their mobile device.
Secondly, design simplicity strives to facilitate logistics without compromising the supply chain. It brings the production process closer to the end user.
Another significant variance is the idea of minimal environmental impact and carbon footprint. It means that PuzzlePhone’s parts will be recycled. Alejandro says “you don’t get rid of your car if the windshield breaks”.
The company’s name ‘Circular Devices’ takes on the idea of “circular economy” that has sustainability at its core. And it is aligned with the philosophy of the firm. Electronic waste in smartphones is now a big market, it was 1.3 billion last year and still counting. About 80% of a 7 billion global population will get online pretty soon making the whole practice unsustainable. PuzzlePhone is hoping to tackle the problem of a “broken windshield” by providing not only reusable parts but also ones with longer lifespan.
So it’s not just another gadget created on a whim but rather a noble intent that can contribute to a better and ‘greener’ world we live in.
Share your thoughts with us on the idea of sustainability of the PuzzlePhone.