September 19, 2021

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Slack integration with Salesforce is starting to take shape

Slack integration with Salesforce is starting to take shape

The first really noticeable results for Slack, which was acquired by Salesforce, are due to come this fall. This is in the form of a solution called Slack-First Customer 360. It will be the start of what Brett Taylor, President and Chief Operating Officer of Salesforce, calls the digital headquarters.

“Salesforce and Slack are creating the digital headquarters to help any company adapt and get back on track in this ‘digital first, work anywhere’ world,” he says. In a press release.

It comes down to the new reality of many companies, where quite a lot are planning to combine remote work with office work, but don’t necessarily feel they are ready for it.

hub for all information

This is only the beginning of Slack-First Customer 360, which will completely change the ways of working, through collaboration between employees, customers and partners, and the applications they use, bundled into a single platform, continues Taylor.

Part of Salesforce’s vision is to make Slack a hub that enables everyone in a business to communicate, collaborate, and trade based on information from Salesforce business applications and other systems and partners that use them.

According to Salesforce, the results this will provide will include that salespeople can conclude more sales agreements, handle more support inquiries and manage marketing campaigns more efficiently. Additionally, there are analysis tools that will put data in the center during conversations.

The analysis tool, Slack-First Analytics, will be widely available this fall. The Slack-First Sales, Service, and Marketing functionality will be tested in the same period.

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