September 20, 2021

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The former Kiwi merchant is investing in a new low price chain

The former Kiwi merchant is investing in a new low price chain

The Norwegian grocery market is considered difficult for newcomers.

Three large chains control most of them

Rema1000, Norgescruben, the three largest food chains, Kiwi, Meni, Spar and Eurospar, and Koop, currently control most of the grocery business in Norway. The lower price operates outside of three major chains.

When German Leidel tried to establish himself in Norway in 2004, they soon noticed fierce competition. Many small and medium level players have also experienced this.

A year later in Norway, the grocery chain Little Norway smuggled one percent into the market. Little finally tried to hold on before leaving the Norwegian market in 2008.

In the same year, Redangroupen’s Rema 1000 acquired all Little property in Norway, including all stores, warehouses, head offices and staff. Price tag NOK 1.9 billion.

Coop spent his time buying crisis-hit rival chain Iga. Thus, another competitor in the market disappeared, and consumers lost another alternative.

– We have to be cheap in everything we sell

Over the years, other players have tried to position themselves with success at various levels. This does not prevent newcomers from getting the opportunity with confidence.

The last shop chain is Billy. Founder Christian Felt. He had a background in Kiwi Chain, where he worked as a store manager for more than 15 years. Now he is being pushed into a tough grocery competition. And ambitions abound.

Our goal is not to gain market share from anyone. We want to come up with a new twist. We must be cheap in everything we sell, Says store manager Christian Felt Online newspaper. He describes the new concept as a combination of casual, europrise and ex-smart club stores.

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Sells bulk of the currently rejected items

The first shop will see the light in Bergen. Plans to set up a total of 50 stores across Norway, he writes Perkensavison, Who was the first to mention the case.

The Billy boss promises 1,000 items, most of which will be sold in large packages with long shelf life. This includes dry goods, frozen goods, refrigerated products and personal care.

– We also have the total number of items currently rejected due to date. We sell this very cheaply, Christian Feld reveals.

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