– About the overall distribution – VG

- About the overall distribution - VG
LIVE CHEERS: Not everyone saw Richard Gough celebrate in the finish zone at Lugnet Skating Stadium after taking the Sprint Cup by winning the last ‘short sprint’ of the season.

FALUN (VG) When licensee NENT released plans for how to manage winter sports, the company agreed that cross-country skiing should be in an open channel. Fallon’s sprint was only visible behind the thrust wall.


Friday World Cup Race, by Jonna Sundling She won in the women’s category Superior and Richard Gough won a French victory among the men, and it was shown on the VSport 1 pay channel and the live streaming service Viaplay.

That’s not in line with what NENT CEO Anders Jensen expressed when the company released plans and profiles for the Winter Initiative at a digital press conference in March 2021. One year ago, the message was that cross-country skiing should continue on the open and commercial linear channel TV3. Instead, she presented crime and cooking programs during sprint competitions in Sweden.

Trail Odense Wing – which may have given cash-payers a bit more value for money with its stunning fall at the front – was surprised to hear that Friday’s race wasn’t shown on TV3.

– I didn’t know that. it’s a shame. Not many people have viable. I have, but she probably doesn’t have much in the older guard. Then there will be fewer viewers, she says.

According to sporting director Christian Oma at NENT Norway, Friday’s race will be the only time this season that the national sport has operated on a paid platform at NENT.

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– This follows some rather complex internal calculations with the goal of distributing the total value across our platforms, which in turn is all about TV3, VSport 1 and Viaplay being channels and platforms as attractive as possible to our viewers. Uma says cross-country skiing returns Saturday and Sunday on TV3.

– Is it really that complicated to stream cross-country on TV 3 instead of Gordon Ramsay who went there during the sprint final?

– This isn’t about Gordon Ramsay versus cross-country skiing. It comes down to the overall distribution of winter rights value, and we would have had to put more alpine skiing or jumps on VSport 1 if the current race had also taken place on TV3, explains NENT’s sports director.

-Also a number of Alps and jumps have been on VSport 1, and we will of course evaluate if we have come up with this right way to solve it, Oma guarantees.

The athletes and leaders of the Norwegian cross-country team will be available first and foremost on as many screens as possible.

– Of course we want to be on open channels. I know frankly that I don’t know why it is being put that way now. The future likely lies in paid solutions and other platforms. But we have such a large and loyal Norwegian audience that of course we want the World Cup races to not be difficult to come by, says Bervig.

– It’s of course a bit embarrassing. “We want it to run on an open channel,” says runner Seifert Weg.

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Najuma Ojukwu

Najuma Ojukwu

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