– Storting representative Mimir Kristjansson from Rødt says that you have to be very monogamous to realize that a packet goes from 5 to 4 lefs or a box of butter goes from 600 to 540 grams.
A labeling scheme is required
According to experts, such price hikes are difficult for consumers to absorb.
But today, according to the Norwegian Consumer Protection Authority, as long as the unit and kilo prices remain on the shelf, there is nothing stopping consumers from confusing small packages.
Rødt believes marketing rules should be changed to crack down on the practice of requiring players to label packaging.
– Then you should write that you got a new and small bag, because the same manufacturers have no problem writing “new and big bag”. We looked at the store several times, then the opposite must be possible, says Kristjansson.
Minister for Children and Families Kjersti Toppe (Sp) is the Minister for Consumer Affairs and says the government is not discussing the matter.
– I think this is a bureaucratic way of getting information, he tells NRK.
She has high hopes that industry regulations will tighten up players on angry customers and business practices. Because she’s not interested in shrinking either.
– I strongly distance myself from it. I think the grocery industry needs to take care of itself. This is causing consumers to react strongly, and as consumer minister I am reacting strongly. He says they need to go within themselves and make sure the marketing doesn’t mislead their customers.
The professor calls for better business practices
In academia, deflation is a well-known phenomenon. Dor Wallin Andreasen, professor of economics at the Norwegian School of Economics, believes that the almost invisible launch of new products borders on unethical marketing.
But he is reluctant to put an end to the need for chains to label products.
– You can work with the terms of business practice. When you offer more for the same price and get less for the same price, it is natural that you give information, he tells NRK.
Ideally, he wants to clean up the industry itself.
– If not, I am no stranger to the fact that we must have strong ways. Whether it’s legal or something in between, I’m very pragmatic. We should invest in volunteerism because it is common sense. If not, he says to put some more powder in the gloves.
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