The atmosphere is good, there are a lot of people and many happy faces to be seen in the big building. We’re into a car launch that’s a little out of the ordinary.
We are in Berlin at an event organized by Chinese electric car manufacturer Nio. Nio has so far only one outlet in Europe, the elegant building at Karl Johans Gate in Oslo. They also had one model to offer to their clients. It is an SUV ES8.
But at Nio, things happen now. Both are a lot and fast. They open in several markets. Not just this. They’re also in the process of releasing three all-new models – all arriving in six months.
Nine life style
– Nio is now unlocked in Sweden, Denmark, the Netherlands and Germany. That’s what Marius Heller, President of Neo in Norway said. Now he will also be in charge of Denmark as well.
To date, about 900 Nio cars have been sold in Norway.
– We’re very satisfied with that. We are brand new. So far it wasn’t about market shares or profit margins. Nio is long-term and it is more important for us to build stone by stone and satisfy customers – rather than chasing numbers.
– There I feel we did well. We have built a good community of satisfied and enthusiastic users. Hayler emphasizes that Nio is more than just a car brand, it’s a way of life.
They also brought some Norwegian Nio users with them to Berlin for this big party. After talking to some of them, we can safely say that this is a very enthusiastic group. Moreover, we can prove that Nio founder William Li is almost like a deity for the ardent gang. Not unlike what Elon Musk was like to the Tesla crowd. Who said electric cars don’t work?
When it comes to the number of models, things also happen quickly. This month, the large family car ET7 will arrive. A car that closely compares to the Tesla Model S in size and design. Read more about it here.
At the end of January, a new compact SUV appeared, the EL7. A car that, in terms of size, is roughly in line with the Skoda Enyaq and VW ID.4.
While the slightly smaller ET5 family car appears at the end of March. The car that will replace it in the same segment as the Polestar 2 and Tesla Model 3. The similarity with the latter is also evident.
In this way, Nio believes in offering a good model compared to some of its competitors.
Rent – Don’t Own – Battery
All three of these innovations will follow the Nio model, with the option to buy the car and rent the batteries. Batteries will be available in different sizes. Obviously, renting the batteries was a smart move. As of today, 97 percent of those who drive Nio have chosen to rent batteries, rather than buy them by car.
If you rent the battery, you can change to a larger battery, which will give you a longer range, for example before you go on vacation and drive in long stages. Cars can of course also be charged in the usual way, at home and in various fast chargers.
Flexibility of the new installment
We will soon open new stations to replace batteries. First in southern and eastern Norway. Then in western and northern Norway, Marius Heer explains.
– As our presence in Europe increases, these stations will also be rapidly expanded there as well. Our overall goal is to give users choice, easy access to them, and a quick response. Simply be present to the users. Ultimately, Heller says, flexibility is the new premium.
Watch a video of a full-scale unveiling of the three Nio newcomers in Berlin here:
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