For over 90 years, Lego has been making building blocks for children. Now they’re collaborating with Epic Games to build “kid-friendly metaavers for kids of all ages.”
Epic Games is no stranger to the metavers scene and last year raised $1 billion to invest in metavers technology.
Now they’ve brought Lego to the team and set up a digital corner “a place where kids can play in the verse house.”
A family-friendly digital experience will give children access to tools that will enable them to become self-confident creators and provide great play opportunities in a safe and positive setting, the companies write joint press release.
LEGO believes that meta-verse will change the way we meet, work, play and learn.
It is our responsibility to ensure that digital play is safe, inspiring and beneficial for all, says Nils B. Christiansen, CEO of The Lego Group, in the press release.
It seems that the big technology and entertainment companies Stand in line to be tempted by Metaverset. Facebook went to great lengths and changed its name to Meta when they launched their vision of meta verse and seduced Europe with 10,000 new European jobs.
Explained simply, metavers are digital universes that you can visit through 3D glasses technology. Unlike traditional 2D screens, it should provide a more immersive experience and the feeling that you are actually moving in the digital world.
One in four will visit the Metverse daily
Gartner estimates that by 2026, one in four of us will spend at least one hour in metaverses each day, if for work, Team meetingsOr studying, shopping or hanging out on social media.
Investors’ willingness to invest in metaverse schemes suggests that many expect the metaverse to become a new, profitable economy within a few years and as embedded in our lives as email and social media are today.
The next generation of technology users expect an immersive 3D experience. They won’t accept 2D scrolling for the parent’s generation, Janine Yorio, general manager of Republic Realm told The Wall Street Journal when asked why investors wouldn’t accept it. Leaves millions of dollars for digital charts On meta platform like Sandbox and Decentraland.
It could be a self-fulfilling prophecy. Many companies targeting children are now building their own metaverse platforms
A competitor for Minecraft and Roblox
Walt Disney CEO Bob Chuck went to great prominence last fall and “wanted to make limitless storytelling possible” in a separate Disney metafair scene. But already in 2020, the company came up with plans for amusement park equipment, and the opportunity to visit Disneyland from your living room.
Among other things, Roblox has its own investment in Metavers with Nike in Nikeland, which according to the company will encourage movement and gameplay.
And Roblox in particular is likely to expect a competition from the collaboration between Epic Games and Lego.
The press release provides few details about how the meta works in practice. Lego’s approach to playing as creativity and ingenuity is still reflected in crafting, and there is reason to believe that a Lego verse will likely incorporate something of the same thing that has brought thousands of kids to Minecraft every day: the ability to build their own skillful worlds.
Although corporate press releases contain sparse information about what the descriptive verse should look like, companies use plenty of space to stress how important it is to protect the “right of children to a safe place to play” and to provide “age-appropriate experiences.”
To achieve this, Epic Games and Lego have agreed on three principles:
- Protect children’s right to play by prioritizing safety and well-being.
- Ensure children’s privacy by putting children’s best interests first.
- Give children and adults the tools that give them control over their digital experience.
“Web specialist. Lifelong zombie maven. Coffee ninja. Hipster-friendly analyst.”