November 30, 2022

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Makeup artist Elias Howe believes digital makeup is next. – NRK Nordland

Does anyone remember the blue eyeshadow you had to wear in the 1980s or the thin brows you drew on in the 90s?

These are make-up trends that are back.

Elias Howe from Sortland believes the cosmetics industry has explored the entire spectrum.

Worked with big brands: Elias Howe has worked with Vogue, Elle and Harper’s Bazaar.

Photo: Private

Now he thinks digital makeup is new.

– He says it is very possible that there will be no body adornment in the future.

Makeup filter

Nearly half of Norway’s population uses Snapchat daily, and every eighth Snap contains a filter.

It writes Digital Upturn.

Høve is a makeup artist and lives in London, one of the fashion capitals of the world.

He believes make-up filters will take over body makeup.

“More and more people are already paying professional editors to fix images before they’re published,” he says.

That’s why he thinks many people would have paid to get a Taylor Make-up filter.

High demand

One makeup brand that has created several AR filters on Snapchat is Bobbi Brown.

Filters that remove dark circles under the eyes and give the perfect smoky eye are created by makeup artists for the company.

Tina Danielson with Makeup Filter

Before/After: See the before and after of using the Bobbi Brown filter on Snapchat here.

Photo: Tina Technander

Adrian Lund is Snapchat’s official lens creator. He has created some of the most used filters on Snapchat.

She creates filters professionally on Snapchat and has also created many filters with makeup for her clients.

– He says that there is a high demand and many people are using it.

Complex development

Makeup artist Jamila Zia also believes that digital makeup will become a reality and that the transition is already underway.

But she thinks we’re not going to exclude body adornment.

Jamilajia makeup artist

Importance of naturalness: Makeup artist Jamila Zia believes it’s important to look natural and vulnerable without a filter.

Photo: Christina Garrido

– It depends on the context. Online, we can start using make-up filters that we already use, for example, in the context of online meetings.

But he also believes that when we post images online, people often use apps or filters to retouch them. He believes it has to do with the fact that influencers have also jumped on the bandwagon.

– Could this be a good development?

– Yes and no. Jia says that a make-up filter saves you time, while many people suffer from not feeling well enough without it.

– The problem is that no image is good enough without a filter. Then you deviate from nature. It’s about mental health, if you’re not satisfied without it.

Would you use a makeup filter?

I don’t think the filter itself is the problem

Ingela Lundin Kvalem is a professor at the University of Oslo. Researched body image and development in adolescence.

He believes that the makeup filter is no worse than what we actually do.

– The reason we wear makeup is because we want to approach an ideal. This will be the same. We always try to influence how others see us.

Ingela Lundin Kvalem Professor - Health, Development and Personality Psychology

Ingela Lundin Kvalem, a professor at the University of Oslo, for example, believes that cosmetic filters are better than body shape-changing filters.

Photo: UIO

But the trend, he believes, lies mainly in the pictures you post. In fact, you should settle for good old fashioned makeup.

– Anyway, you may be disappointed when you meet someone in real life. But through the Internet, we expose ourselves to many people we would never meet.

– It’s interesting how different our digital version is compared to the real one.

– Are you worried?

– No need for filter. It’s a small matter in a big problem, which puts an enormous focus on appearance on social media, he says.

He believes that external factors, such as how you perform at work and school, and the relationships you have with the people around you, have a greater impact on self-image.

– The problem with retouching is that the ideal is unattainable. If you try to achieve it, you will be unhappy for the rest of your life.

Excited about the future

But does that mean make-up artists like Elias Howe from Sortland will be out of a job?

Howe didn’t think so.

He believes that digital make-up will require more skills of make-up artists.

– She says that creating a make-up filter requires someone to be the creative brain behind it.

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