June 10, 2023


Complete News World

Ready to sell Joe and the Juice

Joe & The Juice’s owners want to sell all or part of the company, according to Danish Stock trading Citing sources familiar with the matter.

Joe & The Juice is majority owned by American venture capital firm General Atlantic and Swedish PE player Valido Partners.

Other shareholders in the company are Egypt’s richest person, Nassef Sawiris, DIG Investment – investment firm H&M Persson and real estate investor Maurice Dabbah.

The juice chain was also looking for a new capital earlier this year. It then wanted to raise about 600 million Danish kroner – the equivalent of 860 million Norwegian kroner.

More than half of the money was to come from Saudi Arabia’s capital fund Veda Holding. The remaining money was coming from the existing investors. However, the agreement with Vida Holding was not realized.

Neither General Atlantic nor Valledo Partners want to invest more in the juice chain, so the new capital will have to come from new investors, according to the sources.

Joe & the Juice has debts of around 1 billion DKK. In 2021, it reported a turnover of DKK 1.1 billion, with the bottom line showing a loss of DKK 233 million.

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