A virtual property in the digital country “Decentraland” was sold this week for $2.43 million, equivalent to more than 21.8 million kronor, although it is not physically available, according to reports. New York Post.
This is a new record, and more than double the previous record for selling virtual property.
Virtual World: Internet community Decentraland exploded in popularity after Facebook chief Mark Zuckerberg announced that Facebook would change its name to Meta last month. Here is a guy trying out virtual reality glasses. Photo: Laurent Gillieron/Keystone via AP/NTB
“Decentraland” is a popular online environment where users can exchange cryptocurrency for plots of land and buildings. Users can also navigate the digital world and meet other users through custom avatars, the paper wrote.
rising popularity
The phenomenon’s popularity soared sharply last month after Facebook founder Mark Zuckerberg announced that the company would change its name to Meta to reflect the company’s offerings within the so-called “Metaverset.”
Ferotel World: An avatar of Facebook CEO Mark Zuckerberg in Metaversite. Photo: Facebook via Reuters / NTB
Metaverse Group, a subsidiary of Tokens.com, bought the benchmark property for 618,000 mana, the cryptocurrency used in the digital world. The company asserts that this was equivalent to $2.43 million at the time of purchase.
A vision of the fashion world
The virtual plot is located in the “Decentraland” fashion district, and according to the Metaverse group, they purchased the property “to support the expansion of the digital fashion industry.”
Luxury fashion houses including Gucci, Burberry and Louis Vuitton have already dipped their toes into the virtual world by releasing their own digital artwork, called non-replaceable chips. (Non-Foldable Tokens, NFT)Selling for cryptocurrency.
DIGITAL ART: Fashion house Gucci is one of the companies that has experimented with selling digital art, the so-called NFT, for cryptocurrency in the virtual world. Here from an ad campaign by Gucci at an exhibition in Florence honoring Gucci Creative Director Alessandro Michele’s vision for the fashion label’s virtual future. Photo: Antonio Calani/AP/NTB
The new record sale exceeds the previous record for the sale of virtual homes, which was set in June, when a real estate investment company bought plots of land in the “Decentraland” for more than 913,000 dollars, equivalent to more than 8 million kroner.
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