This week, Salesforce came out with a recent survey that showed e-commerce in the North was down 11 percent, compared to the same period last year.
Traffic to online stores in the Nordic countries fell by 3 percent, while the number of online orders fell by 10 percent. 70 percent of the traffic to online stores came from mobile phones, along with 65 percent of orders.
According to Salesforces, the average conversion rate to online stores in the North was 1.7 percent. On average, customers spent 850 NOK each. Request.
Inflation, supply chain problems, rising electricity and fuel prices, not least the ongoing war in Ukraine, are affecting the consumer’s wallet. The drop in e-commerce in the first quarter could be an indication that we will soon see a major shift in consumer optimism that we’ve seen in the past two years, says Salesforce Director of Sales Ron Requeras, continues:
For retailers, this may mean that they must take a fresh look at campaigns planned for this year, and find the balance between stimulating demand and improving margins. Tighter budgets in the private sector can force retailers to offer deep discounts and flexible payment options, such as “buy now, pay later.” Flexibility and security can provide valuable and necessary customers. It will also be important for merchants to reduce or eliminate friction between physical and digital channels in order to attract and retain loyal customers, says Reikerås.
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