October 3, 2022

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The job: Oil and gas lag behind artificial intelligence

The job: Oil and gas lag behind artificial intelligence

Artificial intelligence has become one of the most talked about new words in the world. So far, this has been somewhat narrow and sci-fi-like. Unfortunately, Norway’s largest industry has lost touch with the key field in this important race.

Artificial intelligence is a computer-driven science used to make machines “smarter”. Although artificial intelligence is not new, only a few years ago there was not enough data, supercomputers, and computing power available to produce useful and socially useful results.

Valeria Naumova

Valeria Naumova

Now the situation is completely different. We see a quiet revolution under the hood of everyone who uses, develops and plans technological solutions of all kinds.

We see a quiet revolution under the hood of everyone who uses, develops and plans technological solutions of all kinds


According to Statistics Norway, about 11 percent of Norwegian companies with more than ten employees have taken various measures related to artificial intelligence or “artificial intelligence”. But less than 20 percent of these companies (about 700) use AI on a daily basis. Finland, which is at the forefront of AI in the Nordic region, has a comparison of about 1,500 companies that use AI on a daily basis, followed by Sweden with 1,300.

To be sure, the Nordic countries lag behind the big players, such as the United States and China. But it is expected that there will be a lot of development in the North in the coming years. For example, we see that the number of companies using artificial intelligence in Sweden has tripled in just the last three years.

The number of companies using artificial intelligence in Sweden has tripled in just the past three years


In our professional environment, we have worked a lot in recent years on a “mission” to increase investment in AI. We see some interesting trends and opportunities.

But unfortunately, our largest and heaviest industry, oil and gas, lags far behind when it comes to the use of AI. The danger is that the industry is underdeveloped and not allowed to participate in the increased value creation that the technology now available opens.

Fortunately, the focus is on artificial intelligence in this sector as well. But in terms of size and importance, the industry is unfortunately lagging behind in the development process. One reason for this is that large amounts of data remain in separate “silos” that demand integration in a way that can generate useful insights and value.

We believe the oil and energy industry (and everyone else) has a lot to learn about the practical use of AI from the four industries that, in our opinion, are at the fore:

  1. Transportation and Logistics: We see a group of new and old logistics companies improving delivery methods and contributing to the green transformation. Track and fleet optimization is a well-known and complex optimization issue.
  2. fish: Norway has an ambitious goal of becoming one of the world’s leading seafood countries by 2050. However, recent advances in artificial intelligence for image and video processing make it possible for aquaculture to take advantage of new technology to make the industry safer, more efficient and more sustainable. .
  3. Consumer commerce, including retail, marketing and health: Although online B2C in Norway lags a bit behind the general Scandinavian market, this year we will already see personalized news and personalized product recommendations based on past buying history and research – as well as personalized training and nutrition programmes, based on our current preferences and lifestyle.
  4. Public Administration: All Nordic countries are ranked in the top ten of the Oxford Index of Governmental Artificial Intelligence Readiness Index. Further development will highlight the automation of routine tasks, but users and citizens can also expect to benefit from improved communication via automated dialog services.

We hope that Norway will develop into one of the first countries in the world in the intelligent use of artificial intelligence. Let’s encourage the industries, companies, educational institutions and individuals who drive this development forward!(Terms)Copyright Dagens Næringsliv AS and/or our suppliers. We would like you to share our cases using a link that leads directly to our pages. All or part of the Content may not be copied or otherwise used with written permission or as permitted by law. For additional terms look here.

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