June 27, 2022

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There is only one reason why Hyundai sales double in Norway

There is only one reason why Hyundai sales double in Norway

The advancement of electric vehicles in the Norwegian passenger car market is only continuing. Currently, these make up at least eight out of every ten newly registered cars, and with the tax change for plug-in hybrids starting at the end of last year, there are many indications that this share will only increase. It’s the electric car that Carrie and Ola Nordman want. a point.

This is also facilitated by car manufacturers, and the choice of current and interesting electric car models that can suit most people is constantly growing.

Hyundai Motor Norway is one of the most progressive importers when it comes to investing in electric vehicles in Norway.

Here, the importer announced early that fossil cars would be phased out. From January 1, 2021, it is no longer possible to purchase a new car with a gasoline or diesel engine at Hyundai dealerships – from now on only electrified models are used, either pure electric cars or rechargeable hybrids.

In place in Norway: very good is the new Ioniq 5

no. 13 last year – No. 5 this year

The background to this strategic decision was strong enough: in 2020, electric vehicles accounted for 94 percent of the newly registered Hyundai in this country.

The numbers so far this year indicate that the chosen exchange rate change was correct. During the first four months of the year, Hyundai managed to list 2,930 new vehicles, which is an increase of nearly 98 percent over the same period in 2021! At that time, 1480 new Hyundai cars were registered in a clearly better market, which gave only the thirteenth place among car brands.

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With this development, Hyundai is now the fifth largest passenger car brand in Norway, after Tesla, Volkswagen, Audi and BMW – but ahead of traditionally big brands such as Volvo, Toyota and Mercedes.

The Tucson rechargeable hybrid remains a popular choice for many. Pictured: Frank Wilksen

Ioniq 5 fully functional

What is the secret behind this success, product manager and PR Øyvind Knudsen?

It’s a combination of several factors. We’ve generally had good access to cars from a factory that’s good at delivery in terms of what we’re ordering. Over time we have had a very good contract entry, and we probably could have delivered more if the delivery rate could have been increased even more.

– We also have attractive models – and delivery of the Ioniq 5 is in full swing. With the latter, we also got another pure electric car model, which is significant today.

Hyundai Kona is built on a new and modern factory in the Czech Republic, which helps well with the delivery time.  Pictured: Frank Wilksen

Hyundai Kona is built on a new and modern factory in the Czech Republic, which helps well with the delivery time. Pictured: Frank Wilksen

Delivery date is six months

What are the best selling models?

– Ionic 5 is clear. So far this year, we have delivered about 2,000 vehicles out of a total of about 3,000 vehicles in this period. Plus, the Kona is still a popular model, and we’ll be selling a few thousand of these again this year. Ioniq has contributed too, and we’ve been getting pretty good at this lately with particularly favorable pricing. This model now sings the last verse.

– How long should new Hyundai customers now count on for delivery?

– About six months, which can vary slightly with the choice of color and equipment. To Norway, we’re only offering the premium version of the Ioniq 5 with either 19 or 20-inch wheels, and almost only with all-wheel drive. It’s also these specifications that have the shortest delivery time, says Øyvind Knudsen, adding that the delivery time is reasonably shorter for the Kona, which is produced in the Czech Republic, which is also sometimes available.

The Ioniq 5 is the undisputed bestseller, but the Kona still performs well.  Pictured: Frank Wilksen

The Ioniq 5 is the undisputed bestseller, but the Kona still performs well. Pictured: Frank Wilksen

He hits the Norwegians well

Is there anything fossilized left in your product range?

The closest we got to a Fossil powertrain today is a rechargeable hybrid. This will essentially be a Tucson, of which we delivered 700-800 cars last year – and which we’re still expecting to deliver a few hundred this year as well – despite the fact that the tax increase for this type of vehicle compared to last year undoubtedly dampens interest somewhat. What.

– But this model hits Norwegian car buyers well. It’s a long, practical, mid-class family SUV with all-wheel drive, which many today would like. In particular, we expect there will be good interest in the new N-Line top model, Knudsen continues.

First test – Norway’s favorite new electric car

Zero emissions only

What do you think of further development this year – and the next few years?

– Although we will sell some Tucson plug-in hybrids this year as well, we expect them to represent a relatively low share of our total sales. Our electric vehicle share was 94 percent in 2020, which fell slightly to 90 percent in 2021, which we expect to rise this year to 94-95 percent again.

In the next few years, we’re well positioned to offer 100 percent electric cars, and that percentage will only increase with the launch of the Ioniq 6 this year – and eventually the Ioniq 7. In short, I think we’re pretty sure we won’t introduce zero-emissions cars until 2025—maybe even sooner, Oyvind Knudsen concludes.

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