It is the Norwegian Media Authority that issued a warning to TV 2 after it aired advertisements that detracted from the viewing experience during the World Cup in cross-country sprints, the Norwegian Media Authority writes in a statement. press release.
– Broadcasting meant viewers couldn’t see the full race in full screen, says legal and regulatory department manager Han Sicklesten.
The rules allow split-screen advertisements to be sent during live events that occur without interruption, such as the Tour de France and other events of longer duration.
– not allowed
TV 2 broadcast the advertisements on a so-called ‘split screen’ during the World Cup in cross-country racing on December 3 last year, at the same time the competitions were taking place. The ad broadcast also caused viewers to lose the commentator’s voice.
– In short-term exercises such as cross-country sprints, split-screen advertising is not allowed. Sicklesten says the Norwegian Media Authority has issued a warning to TV 2.
During the sprint in Lillehammer on 3 December, reactions rained down after many thought the advertising breaks were too long, and put in a very bad time from a racing point of view.
Apologies were not to his taste
On the live broadcast, TV 2 commentator Marius Skjelbæk chose to apologize to the viewers.
– I’m sorry to say it, but now it’s the last commercial break before the final, Skjelbæk said during the TV 2 broadcast.
TV commentator 2 Regret caused the reaction of many. Try Reklamebyrå head Kjetil Try thought Skjelbæk should hand over the main card to the channel.
-Change of jobs, I believe when the commentator on TV2 says the following during the men’s race on Saturday: -Sorry, but now the ad, Try wrote FacebookAnd he added:
– It’s okay to be bothered by commercial interruptions, I often annoy myself, but when you choose to work in TV 2, it’s actually advertising that pays your wages.
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