January 28, 2023

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TV 2 receives a warning

It is the Norwegian Media Authority that issued a warning to TV 2 after it aired advertisements that detracted from the viewing experience during the World Cup in cross-country sprints, the Norwegian Media Authority writes in a statement. press release.

– Broadcasting meant viewers couldn’t see the full race in full screen, says legal and regulatory department manager Han Sicklesten.

The rules allow split-screen advertisements to be sent during live events that occur without interruption, such as the Tour de France and other events of longer duration.

WIN: TV viewers got to watch Johannes Hosflute Kleibeu win the race in Lillehammer ahead of Federico Pellegrino and Even Northug.  Photo: Bjørn Langsem/Dagbladet

WIN: TV viewers got to watch Johannes Hosflute Kleibeu win the race in Lillehammer ahead of Federico Pellegrino and Even Northug. Photo: Bjørn Langsem/Dagbladet
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– not allowed

TV 2 broadcast the advertisements on a so-called ‘split screen’ during the World Cup in cross-country racing on December 3 last year, at the same time the competitions were taking place. The ad broadcast also caused viewers to lose the commentator’s voice.

– In short-term exercises such as cross-country sprints, split-screen advertising is not allowed. Sicklesten says the Norwegian Media Authority has issued a warning to TV 2.

During the sprint in Lillehammer on 3 December, reactions rained down after many thought the advertising breaks were too long, and put in a very bad time from a racing point of view.

The eleventh will exclaim: Heidi Wing let out a roar of jubilation which was heard by everyone in the square, even Northog feared that his older brother should be censored and that Polish artist Isabella Marchisz had made herself known to Norwegian television viewers. Video: Lucas/Harstad. Photo: Bjørn Langsem. Clip: Pictures from TV 2
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Apologies were not to his taste

On the live broadcast, TV 2 commentator Marius Skjelbæk chose to apologize to the viewers.

– I’m sorry to say it, but now it’s the last commercial break before the final, Skjelbæk said during the TV 2 broadcast.

TV commentator 2 Regret caused the reaction of many. Try Reklamebyrå head Kjetil Try thought Skjelbæk should hand over the main card to the channel.

-Change of jobs, I believe when the commentator on TV2 says the following during the men’s race on Saturday: -Sorry, but now the ad, Try wrote FacebookAnd he added:

– It’s okay to be bothered by commercial interruptions, I often annoy myself, but when you choose to work in TV 2, it’s actually advertising that pays your wages.

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