This is how things went when a TV worth 1.5 million was hoisted into the living room of a lottery millionaire.
I bought a TV for 1.5 million NOK
On an autumnal Thursday morning, a crane and three mechanics stand in Sørenga in Oslo, ready to present the world’s rudest television at a whopping 110 inches. The screen is too big and heavy to easily carry over several floors, so the TV will have to be delivered by crane to its new owner.
But it’s not just the size that makes the TV so expensive, but the technology in the screen panel. Micro-LED is the most awful TV technology available, but for several years it has only been shown at various tech fairs as the technology of the future, not something that is ready to sell to regular consumers. However, this summer we received word from Samsung that the new Micro-LED TV technology is ready for sale.
However, with a starting price of over a million kroner, it’s not a thing for most people.
Fast forward to October, and on the sidewalk in Sørenga is a huge brown cardboard box with the words Micro-LED on it.
This is one of the world’s first copies, although it was ordered and purchased the normal way via Elkjøp.
Right now, there’s a long wait for the Micro-LED TV, simply because it’s not a complete TV from the start. The technology is actually divided into “boxes” that are connected together to give one big picture. While traditional TVs consist of large panels, you need a total of 192 pieces before a Micro-LED screen can have a size of 110 inches. In other words; It’s almost like 192 small TVs in one.
At the same time, these tiles are bundled together in South Korea before being dispatched. This version has much shorter pixel spacing than we’ve seen before, another process that takes a long time before the 24 million pixels are properly aligned. Therefore, these screens are made to order as of today.
Fortunately, there is no rain in the air, and there is also no wind when raising the box from street level to the balcony. Because the box is so bulky, it’s easier to lift the duct than trying to carry a 138kg box up the stairs or elevator.
The crane operator handles the expensive TV of nearly NOK 1.5 million in a clever fashion, but seeing the screen hang from nothing but the straps. But soon after, the promise was made. The new owner, Raymond, is breathing a sigh of relief. He previously won nearly NOK 72 million online, but wanted us not to publish titles.
As mentioned, this is a huge TV and requires experienced people to hang the screen in place. This is not a project you tackle alone. A few installers are available not least from our Samsung representatives to ensure that the TV is handled properly.
The screen is carefully unloaded by dividing the case into two parts, thanks to the clever clamp system. With the cardboard out of the way, there’s a puzzle of large styrofoam pieces protecting the delicate screen.
After removing it, it’s just a giant anti-static bag that is pulled out before the screen goes out in the open. There are still some carry handles attached to the sides of the monitor, making it easy to lift into place.
Even without frames or feet, the screen weighs 87 kilograms. By comparison, Samsung’s 98-inch QN90 series weighs just over 60kg without the stand.
In this case, the screen should be hung on the wall, and there are two steel brackets firmly attached to the wall before lifting the heavy-lead screen into place. The box includes mounting plates that make it easy to match the two brackets.
Then there is the task of holding the screen in place. Here, a Samsung representative had to help make sure the screen was properly attached to the brackets, while the appropriate three lifted the big beast. One on each side held the knobs, while the system operator had to get a firm grip on the underside of the screen.
When the TV is hung, the power and cables can be connected. All connections are assembled in the One Connect box, just like a regular Samsung TV, while the power is delivered separately. This means that the One Connect box that comes with the Micro-LED TV is somewhat thinner than we’ve seen before. However, space has been provided for six HDMI ports.
The installation is exactly the same other than that, although you have to follow a couple of extra steps where you check that the center section is positioned correctly so that the image is correct. Because the screen comes in two main parts that can be adjusted separately. Another reminder that this is actually nearly two hundred separate tiles built together in one screen.
In case of any discrepancy, you can adjust the boxes manually, but this is a task that you cannot do on your own.
The first thing that catches you when installing the Micro-LED is how well it feels like there isn’t any kind of bezel around the screen. From the last row of pixels, there is a sudden stop. There are no black fields or tire until the wall is the next stop.
This makes the screen look very special. At the same time, the tile has a very matte coating which means that there is rarely glare. In this case, there were several large windows within two meters of the screen, and it didn’t make much difference to the image quality. The only thing we could see from the reflection was that we sat on the other side of the windows and looked along the screen. Only then can we see the transitions between the squares. But only if the screen is turned off, and only from that angle.
The undersigned have tested and seen most of the television technologies of the past decade. Nothing I’ve experienced compares to the experience that Micro-LED can provide. Although the latest Neo QLED, QD OLED, and OLED TVs on the market are getting pretty good, this screen still has a long way to go.
This isn’t the first time we’ve seen this technology up close either. On several occasions Micro-LED panels have been shown at various exhibitions and launches, but then in completely dark rooms with top-class demo content.
The stingy thing is that the experience of watching regular TV, playing Xbox, and watching 4K content in a normal living room is a much more impressive experience. It’s so special to see a completely glare-free palette with a completely endless black level, flashy colors and brightness blowing everything away in a “normal” living room.
It doesn’t matter if you watch TV straight from the front or from the sides. The viewing angle is also very intense. The drawback, of course, is that it makes the tiles easy to see and the screen itself looks a bit weird, but you’ll always experience the latter no matter what type of screen you have.
The most impressive thing is how this screen works. We sat with a completely normal, traditional Xbox, and even with 60fps, the gaming experience was completely superior. The sharpness is at the highest level, the combination of colors is particularly good, the lack of blooming and then the response time of the panel makes this unforgettable.
One of the impressive things is that even NRK’s regular broadcasts are getting new life and quality that we haven’t seen before. This large screen with a regular LCD simply doesn’t have the precision between transitions and enough backlight control to be close to the same league as this TV.
Another very impressive function with this monitor is the Art Mode, which you usually only find in Samsung’s The Frame monitors. We test ourselves with different works, and there is no doubt that the matte surface adds a lot to the image quality. But it really does feel like it’s a work of art hanging there.
In other words, this is the best we’ve ever seen in terms of TV technology by a huge margin.
We don’t know exactly how much Raymond paid for this TV, but from what we do know, this TV will cost you about NOK 1.5 million – depending on what’s required to move and install the screen.
Anyway, it’s expensive to be an early adopter of such raw technology as this. It’s too early. There is very little to indicate that these are TVs that will be introduced in the next few years.
To date, the technology is complicated in production compared to traditional televisions.
But as we step out of the elevator into gray weather again, we at least know what to look forward to in the future.
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