Metaverse is a word that appears often. In short, it is about a number of different online 3D virtual environments, where people can play games, build things, socialize, work and trade various crypto assets.
Facebook Inc created big media ads when it rebranded Meta Inc this fall, and that clearly started a bigger trend. We’ve already seen companies like Nike and Adidas enter meta-beta with their NFT projects, and now we’re seeing more people follow the same trend.
In December 2021, Walmart filed several applications with the US Patent and Trademark Office, indicating that it had plans to create and sell virtual goods such as electronics, sports equipment and home décor.
“In one app, Walmart said it would provide users with virtual currency, in addition to NFTs. This indicates that Walmart has big plans for how it handles both cryptocurrencies, the Meta-verse and NFTs. In an earlier statement, Walmart said they “They are constantly exploring how new technologies can shape future shopping experiences,” crypto exchange Veri wrote in a newsletter.
Virtual Tennis Championship
Recently, the Australian Open tennis tournament partnered with Decentraland, a 3D virtual global platform based on the ethereum blockchain.
Here, a virtual version of Melbourne Park will be created, where the Rod Laver Arena and Grand Slam Park will open during the fourteen-day tournament from January 17.
“The Australian Open will thus be the first official Grand Slam tournament in the House of Poetry. The event at Decentraland will include exclusive content for virtual visitors, such as behind-the-scenes footage from the player’s arrival area and training village,” Ferry wrote.
The matches will be broadcasted live, you can listen to the Australian Open Radio, browse through archive recordings of tennis matches throughout the 1970s and have virtual meetings with many tennis players.
In addition, the Australian Open announced on January 17 that it will merge with the NFT Sweet platform to release six NFT kits to celebrate the past five decades of the Australian Open.
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