The company has changed its iconic globe logo in the United States, and will soon do the same in Norway.
In conjunction with its 125th anniversary in March, PepsiCo launched a new version of the iconic Pepsi Globe logo for the US market. This was the first logo change in 14 years.
In 2024, the company will also launch the new logo on the global market, and Pepsi has now applied to the Norwegian Patent and Trademark Office to use its new logo in Norway.
“The new design evolves the Pepsi brand to represent its best qualities, and will span all physical and digital platforms, including packaging, refrigeration, fashion and service,” PepsiCo wrote on its pages.
The Design Director will also comment.
At PepsiCo, we design our logos to tell an attractive and comprehensive story. Pepsi is a shining example of a brand that has continually reinvented itself over 125 years to remain a part of popular culture and a part of people’s lives, says Mauro Borsini, PepsiCo’s chief design officer.
This is the new Pepsi logo:
Worldwide, Pepsi is consumed more than a billion times a day, according to PepsiCo. In 2022, the company’s sales volume reached more than $86 billion.
In addition to producing the popular soft drink, the company also owns other brands such as Lay’s, Doritos, Cheetos, Gatorade, Mountain Dew, Quaker, and SodaStream.
“We designed the new brand identity to connect future generations to our brand heritage, blending our history with modern elements to signal our bold vision for what is to come,” continues Design Director Porcini on the Pepsi website.
CNN He also mentioned changing the logo.
Anders Rude, the former CEO of Ringnes, which imports Pepsi products to Norway, appeared in an interview with E24 in 2021. He then said that every third liter of soft drink sold in Norwegian stores in 2020 was a Pepsi Max.
The Health Directorate has also estimated that in Norway we consume almost twice as much soft drinks today than in 2015.
PepsiCo CEO Ramon Laguarta said during an analyst meeting in February that sugar-free soft drinks would be the clear investment for the company going forward.
Therefore, they also changed the logo to set a new trend.
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