The prices of Christmas goods are steadily falling, and this always leads to some slightly funny results.
This year, it’s the pickles that will lure us to the store. The cheapest pickles are from the Xtra, First Price and R chain brands.
The price of a 490 gram glass is now NOK 3.90, which equates to NOK 7.96 per kilo. The “temptation price” works.
Similar price, but cheaper on Extra
Rema 1000 has already had to put a cap on each trade on select items, says Pia Melby, sales and marketing director at Rema 1000.
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“We’ve now set the limit on our pickles, like Prima Gingerbread and Prima Cridra tenderloin,” Milby tells DinSide.
Neither Kiwi nor Extra have yet felt compelled to impose maximum restrictions on the number of items customers can buy this year.
-We have ordered a lot of merchandise for Christmas, and are receiving regular shipments. “We want as many people as possible to enjoy the low prices,” Kiwi communications manager Kristen Akvaj Arvin tells DinSide.
It can be expensive: the cheapest beets are not available in a number of places, but beets are not. There are a lot of ones that cost four times as much as the rest. Photo: Elizabeth Dalsig
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– It is up to the store manager to assess whether restrictions are necessary, but with a few exceptions they have not been there yet.
Why pickles?
There are always some items that are disproportionately discounted, and this is where it can be smart to splurge on them, whether it’s a product you want for Christmas, or one you use often.
It’s easy to understand that stores sell ribs, sauerkraut, gingerbread, mulled wine and marzipan pigs for cheap, but why pickles?
Unprofitable prices: Products with abnormally low prices, which are subject to maximum restrictions that vary from year to year. In 2019, we stocked up on plums. Archive photo: Dagbladet
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– Intense competition for customers means prices for some goods fall sharply, and this is not always possible to consider this “logical”, such as pickles. It’s a product we sell a lot of throughout the year, Harald Christiansen, communications manager at Coop, tells DinSide.
Both pickles and beets have a natural place on the Christmas breakfast table, and you can use beets in a herring or beetroot salad.
Hole in the Shelf: Extra was empty of the cheapest pickles and red cabbage, and almost empty of cheap beets at the weekend, but it’s still possible to get both if you want to pay extra. Photo: Elizabeth Dalsig
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There are also longer-lasting items, so here you can safely take a cup or three with you and put them in the pantry until spring – but check the date. Although it’s better before the date and not necessarily bad after, perhaps it’s a bit optimistic to think you’ll be able to down five cups before January 14?
Because if you buy kilograms of food that you cannot eat before it spoils, it is a loss for you and for the environment.
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