So, brown is the new black

FifthIt’s fall – the days are getting shorter and the colorful fall trees are already looking their best. It’s time to declutter more clothes, relegating summer clothes to the back of the closet in favor of winter clothes at the front within immediate reach. However, colors may also disappear, and we usually wear one black or dark gray item of clothing after another.

It’s just that this year the darkest is no longer the most classic and the most elegant.

This fall, black faces strong competition from brown, which has swept the fashion world.

Mother of three children: – I’m nervous all the time and I don’t know how much more I should give

-Stronger than it has been in a long time

A whole world of fashionistas, celebrities and influencers have fallen in love with the color brown. Series of fashion shows from exclusive brands as well as commercial fashion campaigns do nothing but reinforce this trend.

Ida Elise Eide Einarsdottir, fashion and beauty editor at KK, confirms that brown is one of the really big trends of the season.

– It is, of course, related to the quiet luxury trend that has swept the fashion scene. Brown is lush, lush, secure and stable. An easy trend to love and wear, says Einarsdottir.

Not only is brown appearing everywhere on the runways and on celebrities, but the color is also becoming evident on the streets.

– The basic wardrobe has remained constant for some time, and here brown fits well. “It’s not new, but it’s very popular,” says Einarsdottir.

Fans waited in line for hours when Caia Cosmetics opened its first store in Stockholm. Video: Ida Elise Edi Inarsdóttir/KK
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Favorite: Hailey Bieber has been seen in many brown outfits. Photo: Issawi Nasser/Splash News/NBT
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Heilbront: During the Gestuz Fall/Winter 2023 show during Copenhagen Fashion Week, there were many brown looks. Photo: James Cochrane
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Biker Jacket: The most modern version of this year's biker jacket is the rougher brown type. From Holzweiler, NOK 9,600. — Biker Jacket: The most modern version of this year’s biker jacket is the rougher brown type. from Holzweiler,9600 NOK.
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-If nothing happens before then, I will have to freeze my eggs

-Brown is the new black, in many ways. She stresses that this isn’t too surprising for fall, but the trend is still stronger than it has been for a long time.

They are also not strict about shade. The shades of brown that have become favorites for many range from something resembling dark chocolate to camel to rust – to beige tones in the PSL trend, that is. Pumpkin flavored latte coffee, Which has almost become a pop cultural phenomenon.

Dominant: Brown clothing and matching accessories are everywhere on the catwalk. Here from the Fendi SS24 show in Milan. Image: Shutterstock/NTB
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EXCLUSIVE: The center brown color is an extension of the subdued luxury trend that has been sweeping the fashion scene for a long time. Here from Saint Laurent's SS23 show in Paris. Image: pixelformula/SIPA/Shutterstock/NTB — EXCLUSIVE: The center brown color is an extension of the subdued luxury trend that has been sweeping the fashion scene for a long time. Here from Saint Laurent’s SS23 show in Paris. Image: pixelformula/SIPA/Shutterstock/NTB
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The brown dress: The brown dress has proven its presence on the catwalks and in street fashion. From Tiger of Sweden, NOK 5,999. — The brown dress: The brown dress has proven its presence on the catwalks and in street fashion. from Tiger of Sweden5999 NOK.
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This is the most budget-friendly trend for fall

Different shades of brown can be used in a monochromatic head-to-toe look, or coordinated together for a versatile but all-over look. Quiet luxury-An expression that we are still far from finalizing favors simpler clothes with elegant cuts and good qualities.

In other words, brown is slipping into the most fashionable expression of the moment.

-And brown is somewhat less solid than black, notes Einarsdóttir.

– A little like that, okay – Quiet elegance, She adds.