Ads directed at children are prohibited on television, but available for free on tablets. SV wants to put an end to this.
The short version
- SV will ban advertising targeting children and young people under the age of 18 on digital platforms.
- Carrie Elizabeth Caskey believes tech giants like Meta, Google and TikTok are exploiting children and young people's personal information for profit.
- Kaski wants to tax tech companies for the value they create in Norway.
SV's Kari Elisabeth Kaski wants to take on big tech companies like Meta, Google, and TikTok.
She believes one group in particular pays a high price when companies take advantage of the information.
Children and youth.
– They raise money by selling information about us – not least about our children, says the MP.
And more:
Children are exposed to aggressive and targeted advertising. And when they use apps at school, the information about them is sold by global tech giants.
Kaski believes that Norwegian politicians have long ago left the fight against big companies to the Consumer Council and the Norwegian Data Protection Authority, and believes it is time for politicians to take action.
– A giant paradox
It wants to ban advertising directed at children and young people under the age of 18.
– It's a huge irony that we ban ads targeted at children on TV, while it's free when the same kids use an iPad.
The Privacy Commission reviewed it and documented that a 12-year-old girl received an ad for diet pills when she used the calculator on her iPad, she said.
Talking about banning TikTok or a mobile-free school is a dead end in this context. Because students still have screens and tablets in the classroom.
You want to ban
Caskey also wants to ban “addictive technology” — preferably broadly, but targeting children first.
These are functions like “Strips“or”Rollers».
Kaski also wants to tax big tech companies for the value they create in Norway.
As politicians, we must curb the power of technology giants over our minds. These are big questions and we cannot leave it to the parent or teacher for that matter.
-We have to organize this. Because a massive global market has been created that makes huge profits from our personal data. Information about who you are, what you're looking for, and where you are.
Read also: The Norwegian Data Protection Authority's descriptive rules are expanded and made permanent
Google: – Never sell information
Several major players told VG that they do not collect and sell information about young users, making it possible for others to target them with ads.
Google also has its own solutions for school management.
-We do not allow advertisements directed to children. “We never sell information to others, regardless of age,” Google Norway head of communications Sondre Ronander wrote to VG.
Google puts additional privacy protections in place when it realizes that a user of its services is under 18 years old, according to Ronander.
“In other words, it's a responsibility we take very seriously, and we already have important and effective solutions that keep kids safe when they use Google,” says Ronander.
Tiktok has become one of the most used platforms for the younger generation on social media. Children and young people under the age of 13 can use the app, but they are working to prevent children under the age of 13 from accessing it.
“We appreciate the concerns being addressed, and can confirm that we do not allow personalized ads for users under the age of 18 in Europe, nor do we sell user data to third parties,” says press advisor May-Britt Hellens on behalf of TikTok.
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