Manager
TV 2 has had turbulent times, but in one area things are definitely going.
Receive a gift package: TV 2 manager Olav T. Sandnes. Photo: Eivind Senneset / NTB
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Manager: It expresses Dagbladet’s editorial and the newspaper’s vision. Dagbladet’s political editor is responsible for the editorial.
Before the weekend know that TV 2 needs to cut costs On the order of NOK 400 million. Even for such a large group, this is very invasive. It will be noticeable to visitors and users, and it will be felt among employees. For example, some believe that this can be solved without downsizing.
Many TV 2 employees blame the government for introducing the so-called separate TV 2 tax in the 2023 national budget without warning. This is actually a new VAT burden that will deter the big streaming giants and entertainment channels. Benefit from exemption from VAT on media. Dagbladet has previously criticized the decision, which could have been avoided.
For example can They specifically exempted the media covered under the Media Liability Act, thus hitting the area they really wanted to hit. Media houses also have this as part of their proposal to change the rule.
However, at another point, TV 2 has the authorities’ backs. This applies to so-called support for commercial public broadcasters. This support has been in place since 2019 as part of protecting media diversity and ensuring that NRK has strong competitors. TV2 got that deal, which is now expiring. Last week, the list of applicants for the next season was released. There is one applicant: TV 2.
New deal It will have a duration of six years and will provide support of NOK 150 million per year. Both the contract period and the annual amount have been increased from the past. No doubt TV 2 can already count this money in its accounts. Because the terms of the contract are so specific, no other media company has considered the possibility of applying this time. Before the first award, the tension of who would run away with the government’s lakhs was reduced.
It is expensive to run public broadcasting, where all segments of the population must be catered for and at the bottom there must be a quality good news service. The idea of giving competition to NRK was also good at one time.
Being What has happened in recent years is that NRK and TV 2 are now the biggest media outlets in the country. In a market increasingly concerned with having the largest possible market share on the Internet, they not only compete with each other, but against all other media. This has led to massive bias in the media. In the upcoming contract period, this will become more clear. So, hopefully this is the last time this support will be offered in its current form.
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