iPhone sales fell by 24 percent during the first six weeks of 2024, compared to the same period in 2023. This is shown by the numbers released by the analysis company Counterpoint, she wrote Reuters.
By 2023, Apple captured 19 percent of the Chinese smartphone market, making the company the second largest player. Now the technology giant has fallen to fourth place with a share of 15.7 percent.
Several factors have led to Apple's struggles in China in recent years. In the fall of 2023, it became known that the Chinese government would ban government employees from using iPhones and other foreign mobile phones at work, which subsequently weakened Apple.
The competitive landscape has also become more difficult, as the Chinese company Huawei has entered the competition seriously with its Mate 60 model.
In addition, consumer sentiment declined significantly in the world's second largest economy. Overall, smartphone sales fell by 7 percent during the first six weeks of the year.
Apple is not known for lowering the prices of its products, but after the New Year it found itself forced to lower prices in an attempt to increase sales in China.
Meanwhile, its main competitor Huawei has increased its sales sharply. The number of smartphones sold increased by 64 percent in the same six-week period. The Chinese mobile phone manufacturer increased its market share from 9.4 to 16.5 percent.
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