Trump's more than 2 million members saved just over NOK 1.5 billion in bonuses last year.
Ken Sweland, head of communications at NorgesGruppen, tells Nettavisen.
In 2022, Trump members saved $1.44 billion in bonuses. Trumf clients then received an average of NOK 600 as a bonus.
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-The number of new members increased by just over 11 percent in the past year. Meanwhile, the number of active members declined somewhat, but those who shopped first shopped more than before, so the total bonus amount saved last year increased, Sweland says.
Trumf is the rewards program of Norgesgruppen, which owns Kiwi, Meny, Spar and Joker stores.
Nearly 1 billion divided over 90,000
On average, Trumf customers are entitled to more than NOK 650 available as a bonus, but Søyland at NorgesGruppen reports that many people have a much larger amount in their Trumf balance.
– As of today, we have around 90,000 members who have more than NOK 10,000 in bonuses owed, says Soiland.
NOK 1.5 billion out of a total NOK 1.8 billion was earned in 2023. The remaining NOK 300 million are amounts accrued from previous years.
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In practice, this means that 900 million of the 1.5 billion Norwegians have saved in 2023, spread across 90,000 people.
-We want customers to earn their rewards and find good ways to spend money. It's the members' money, and the more people use the bonus, the more attractive membership seems, Sweland says.
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Trump is not a bank, and does not pay interest on the bonus. Trumf is completely free to use, and members can withdraw the bonus whenever they want, Sweland explains.
The bonus won't expire either, and you can save for as long as you want.
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