– Hello, I’m Billy. I just wanted to introduce myself. Message me for advice on anything,” Billie says in an Instagram video.
She looks identical to Kendall Jenner, but don’t be fooled.
All the content on her Instagram profile is created using artificial intelligence.
Paid $5 million
Meta has now created 28 virtual influencers that you can follow and chat with on social media.
The profiles use the faces of celebrities such as Paris Hilton, Charli D’Amelio, Kendall Jenner, Snoop Dogg, and YouTuber Mr. Beast (Jimmy Donaldson).
according to the information Meta paid a celebrity up to $5 million for a six-hour photo shoot and for the right to use their faces in AI profiles.
All profiles have different interests – everything from training, food, to Manga And makeup.
dead He writes that it should be possible for everyone to find an AI bot that suits them.
It’s hard to say it’s not real
– Isn’t this one of the Kardashian sisters? Or wait, it’s not her, says Johan Runeberg (23).
– But then it feels real, says Anna-Joséphine Viken (24).
Students are surprised when they realize they are looking at AI robots and not Kendall Jenner.
-I’m not sure if I would follow such a profile. “I hope the answer is no, but it could be yes soon,” Ficken says.
Many of KI’s profiles ask their followers to ask them for advice. This makes students skeptical.
– We’ve used Chat GPT before, and afterwards I often think the answers are pretty stupid, says Runeberg.
Viken finds it scary that AI technology is becoming so personal.
She believes that AI profiles will automatically gain more trust when they have a face you already know.
-It is easier to “lower your guard” to what is known. If young children see photos and videos of celebrities, as well as being able to chat with them, they can be easily influenced, Ronberg says.
Would you follow one of these AI influencers?
AI influencers never get tired
– It is not uncommon for people to create parasocial situations Relationships with celebrities, that is, you have a close relationship with someone who does not know you. Marita Skjoff says Meta can benefit from this.
she is Scientif– Researcher, who has researched, among other things, how people develop relationships with chatbots.
– This can be fun, but I’m quite skeptical of AI profiling It enters the platforms where people mainly interact with people.
According to Skjuve, it can be easy to forget that you’re talking to an AI when the technology is so similar to reality.
Now she’s excited about whether the profiles will be able to gain enough confidence to make an impact.
– It’s also possible that people don’t trust influencers because it’s technology. But if they can establish some kind of relationship with their followers, I think the impact can be very significant.
NRK has attempted to contact Meta for comment, but we have not yet received a response.
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