Snoop Dogg and Kendall Jenner are among the celebrities who have become meta AI influencers - NRK Trøndelag

– Hello, I’m Billy. I just wanted to introduce myself. Message me for advice on anything,” Billie says in an Instagram video.

She looks identical to Kendall Jenner, but don’t be fooled.

All the content on her Instagram profile is created using artificial intelligence.

Paid $5 million

Meta has now created 28 virtual influencers that you can follow and chat with on social media.

The profiles use the faces of celebrities such as Paris Hilton, Charli D’Amelio, Kendall Jenner, Snoop Dogg, and YouTuber Mr. Beast (Jimmy Donaldson).

according to the information Meta paid a celebrity up to $5 million for a six-hour photo shoot and for the right to use their faces in AI profiles.

All profiles have different interests – everything from training, food, to Manga And makeup.

dead He writes that it should be possible for everyone to find an AI bot that suits them.

MrBeast as an AI — YouTuber Jimmy Donaldson, known by his alias MrBeast, is the face of the AI profile “Zach”.

Charlied'ameleo as KI — TikToker Charli D’Amelio’s face is used in the AI profile “CoCo”.

Snoop Dogg as Artificial Intelligence — Rapper Snoop Dogg’s face now also belongs to the “Dungeon Master” AI profile.

Paris Hilton as Artificial Intelligence — The AI profile “Amber” has the face of Paris Hilton.

Tom Brady of the NFL as AI — American football player Tom Brady is the face of the artificial intelligence profile “Bru”.

Roy Choi as KI — Famous Korean-American chef Roy Choi is the face of the “Max” profile.

Jane Osen as A.I — British author Jane Austen, who died in 1817, has resurfaced as a virtual influencer.

Golf — Basketball star Chris Paul is the face of golf-loving AI profile Perry.

Tennis player Naomi Osaka is the face of manga enthusiast Tamika.

Martial artist Israel Adesanya is the face of “Louise” in mixed martial arts.

It’s hard to say it’s not real

– Isn’t this one of the Kardashian sisters? Or wait, it’s not her, says Johan Runeberg (23).

– But then it feels real, says Anna-Joséphine Viken (24).

Students are surprised when they realize they are looking at AI robots and not Kendall Jenner.

-I’m not sure if I would follow such a profile. “I hope the answer is no, but it could be yes soon,” Ficken says.

Many of KI’s profiles ask their followers to ask them for advice. This makes students skeptical.

– We’ve used Chat GPT before, and afterwards I often think the answers are pretty stupid, says Runeberg.

Viken finds it scary that AI technology is becoming so personal.

She believes that AI profiles will automatically gain more trust when they have a face you already know.

-It is easier to “lower your guard” to what is known. If young children see photos and videos of celebrities, as well as being able to chat with them, they can be easily influenced, Ronberg says.

Would you follow one of these AI influencers?

AI influencers never get tired

– It is not uncommon for people to create parasocial situations Relationships with celebrities, that is, you have a close relationship with someone who does not know you. Marita Skjoff says Meta can benefit from this.

she is Scientif– Researcher, who has researched, among other things, how people develop relationships with chatbots.

– This can be fun, but I’m quite skeptical of AI profiling It enters the platforms where people mainly interact with people.

According to Skjuve, it can be easy to forget that you’re talking to an AI when the technology is so similar to reality.

Now she’s excited about whether the profiles will be able to gain enough confidence to make an impact.

– It’s also possible that people don’t trust influencers because it’s technology. But if they can establish some kind of relationship with their followers, I think the impact can be very significant.

NRK has attempted to contact Meta for comment, but we have not yet received a response.