September 26, 2022

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Peter Stordalen, Hotel |  Stordalen is working hard before opening: the cost of building each room is more than ten million

Peter Stordalen, Hotel | Stordalen is working hard before opening: the cost of building each room is more than ten million

SOLLI PLASS, OSLO (Nettavisen): Like a rabbit jumping out of a magician’s floppy hat, the king of the hotel, Peter Stordalen, suddenly stands before us. The white linen suit jacket is dressed in black from head to toe. It is impossible not to notice the golden tip on the shoe.

Watch enthusiast Stordelen give us a private tour:

The online newspaper notes that there is a lot left, and asks how he slept last night. In fact, we wonder if he’s nervous.

The day before the opening of Peter Stordalen’s new hotel adventure, Sommerro, on Oslo’s Solli plass, the hotel is still surrounded by building fences and an elevator shaft. More than a dozen construction workers are standing in protective gear, materials still being cut.

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Turnover is high with the king of the hotel, but it’s in place. The fact that he slept very little last night is due to the fact that he has opened two more hotels, in Harstad and Jönköping, in the past three days.

The Stordalen Hotel’s new adventure in the old building in Oslo Lysverker cost NOK 2.5 billion. Each of the roughly 230 rooms cost an average of more than 10 million to build each. Stordalen’s use of big words in his mouth is nothing new.

Sumero is believed to be the most expensive hotel project in the Nordic region. Here, guests can choose between rooms for a few thousand SEK and up to 15,000 NOK per night.

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The hotel has suites, six restaurants, a jazz theatre, a restaurant with panoramic views of the whole of Oslo, a rooftop terrace with a pool, a bar and a cinema on the floors below..

It may seem a little strange that sofas are still lifted by crane, and 350 workers are standing on their heads near the hatch. But it’s not the first time Stordalen has opened a hotel. This is certainly usually the case before the hotel opens, we were told.

– You have to do it with passion

With 10 million NOK per room, Stordalen says, passion must come before money.

We were going to create something that would put Oslo on the map internationally. When we stand here, I think this hotel will put Norway and the Nordic countries on the world map of hotels in the world, he says.

Watch the video: Stordalen cost 2.5 billion – comes with a franchise

For a hotel king, ambitions can’t be too high. He told Nettavisen that what he could offer in hotel rooms and suites was something people had never seen before. The world’s leading interior architects are employed here.

As I keep asking about costs, I’m told frankly that I’m only interested in money. I answered that it was all about the money.

“But we’re here at Sommerro to create magic for visitors and guests,” he says.

– This is “shit” in the Nordic countries

– Look here, it’s magic, 360 degrees, it’s absolutely brutal, screams Stordalen when we enter the viewpoint restaurant with a panoramic view.

But hotel luxury is not only for guests. Most of those staying at the hotel will be visitors who can take advantage of everything the hotel has to offer, Stordalen says. You can dine in the restaurants, go to the spa, watch historical films in the cinema, or relax on the sunbed on the rooftop terrace.

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He emphasizes again that Sumero is made of the heart and not a calculator.

– This is “shit” in the Nordic countries now, he says, before I say:

– You are full of joy and spin is so high, how long can you keep up?

– I’ve been doing this for 25 years, so maybe I can manage another 25, says the hotel owner before he continues.