Sales dropped by 30 percent and nothing could save them

Ming-Chi Kuo claims that Mac sales have dropped significantly.

Apple is looking towards 2024

Sales are supposed to be 30 percent lower in 2023 than in 2022, and the company has no plans to launch new Macs this year. It also looks dark for the new iPads. Instead, Apple yesterday launched the NOK 1,099 Apple Pencil with USB C and a magnetic attachment, but no pressure sensitivity.

Mac sales are said to have declined so much that Apple in January completely halted production of M2 chips for the MacBook Pro, Air, and Mac mini.

Itavesen, April 3, 2023

Also earlier this year, specifically twice in April, there were reports that Apple’s sales were going poorly – on April 10th. we wrote:

“Unofficial figures reveal that Apple sold 6.9 million Macs in the first quarter of 2022 and with it a market share of 8.6 percent – in the first quarter of 2023, the numbers are not very good. We are talking here, according to IDC, about a 40 percent decline percent, thus the company has a market share in the PC segment of 7.2 percent.

Of all those on the list, this time it’s Apple that has fallen the most by a staggering 40.5 percent compared to the same period last year, followed by Dell, Lenovo, Asus as well as HP and “others.”

MacBook Air 15 sales have dropped a lot

It is this cheaper and larger machine in particular that has had a tough time on the market with declines of 20 percent or more. The fact that no new Macs are expected this year also prompted Kuo to adjust his Christmas forecast downward.

Apple’s plan is to sell off its stock of hardware to equip the M3 in 2024, but whether the new chip will be enough of a sales boost to offset weak sales now, we don’t know yet. Apple also doesn’t have the advantage of Apple Silicon being a new thing, nor does it enjoy the home office.

There’s a rumored iPad Pro with a new design in 2024, and the same goes for the Watch series.

However, MacRumors has a point that when you compare Apple to already weak quarters, it can still come out well: “Given that Mac and iPad sales are already down significantly in 2023, Apple will at least have better years over the years.” Annual basis. Annual sales comparisons in 2024.