This week, Kiwi launched a new range of school bread. The traditional coconut is replaced with tuttifruity sprinkles and the filling in the middle is given a touch of integrated flavor.
Tine Sundfør, who works as a clinical nutritionist, isn’t particularly positive about the bowl. She tells Dagbladet:
– The last thing Norway and Norwegian public health needs are more buns.
When social media commentator Oskar Westerlin introduced a bun earlier this year, he was referring to the bun fever that swept the country.
– I doubt it will get as much attention as the previous bowl, says Sundfor.
Children must be protected
He believes that food chains are helping to influence what Norwegians eat based on the choice in their stores. According to Sundfor, many grocery chains already have several good measures in place. They still have a long way to go.
– We play on a team with the food industry, because they have great influence and a unique opportunity to contribute to Norwegians eating well and living well. It’s not a good idea to “kill” your customers with unhealthy products, Sundfor says, and points out that the report is too blunt.
In this case, he believes the brightly colored appearance of the bowl helps attract children and young adults. Sundfor believes they should be protected from such products.
– Want to launch healthy, crunchy and cool baked goods for kids and youth in grocery stores. What about crusty pizza buns or oatmeal muffins?, she says.
Kiwi’s director of communications, Christine Acquake Arwin, is keen to point out that new school bread isn’t the only thing coming out of food chains this week.
– This bowl is one of many innovations in the bread and bakery industry this week. It’s not part of the guaranteed selection in all stores, but it’s our new extra-coarse, coarse and semi-coarse loaves, he tells Dogbladet.
Also, he says, Kiwi doesn’t advertise their buns made with fresh coarse bread.
– People’s health is a matter of our hearts and we try to encourage healthy choices.
At the same time, Arvak Arvin and Sundfor both agree that you should be allowed to eat from a bowl.
– Eating a bowl does no harm to anyone. Treating yourself to a bowl and splurging a little is great, says Sundfor.
Monday is the opening day for school bread, and after a week the response on store shelves is good, says Aquac Arvin.
– In terms of sales figures, the reception has been very good.
Kiwis have yet to decide whether the Tuttifruti Bowl will become a common sight in the future.
– We are constantly evaluating our selection. He says we have not decided yet.
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