(Al-Bail 24): Xiaomi (pronounced Show me) is too well known. Maybe mostly for Mi mobile phones and Roborock robot vacuums, but there’s hardly something the Chinese giant doesn’t make. Recently named e.g Tk.no they Air fryer For the best in the test.
One of the things that has made Xioami successful is that the company has a somewhat unique business model. In 2018, Lei Jun, the company’s founder and CEO, announced that Xiaomi should achieve a maximum profit of five percent on its hardware products.
This means that Xiaomi is viewed by many in almost all categories as a manufacturer whose products offer good value for money.
Now, it is not certain that this policy will also deal with cars, because cars are what Xiaomi has now started manufacturing.
The first model will be the SU7 sedan, which the company will already put into production in December. Extended details about the car are not officially available, but several websites have picked up the details via a regulatory filing from Xiaomi to the Chinese Ministry of Industry and Information Technology.
What is known so far is that the sedan will be three millimeters shorter than the five-meter (4997 mm), with a wheelbase of exactly three meters. This means the car is longer than competitors like the Tesla Model 3 and Nio ET5 (actually a little longer than the Tesla Model S, too). Its height is 145.5 cm, and there is a LiDAR system on the roof, which will ensure autonomous driving capabilities.
The SU7 will also be manufactured in three versions, with the two versions likely to be called SU7 Pro and SU7 Max (relatively well-known model names from a rival mobile phone manufacturer). Both the latter models weigh the same (2205kg), while the ‘regular’ version weighs 1980kg.
This may indicate that the latter two devices will have a larger battery pack. The entry-level model will get an LFP battery provided by FinDreams (a BYD subsidiary), while the Pro and Max models will get lithium-ion batteries from CATL.
Power should be 295 hp for the SU7 and 660 hp split between the front and rear motors for the Pro and Max, pulling all four. Top speed is 210 km/h for the SU7 and 265 km/h for the Pro and Max.
The car must be equipped with the company’s HyperOS operating system, which can be used on cars and mobile phones. It is therefore expected that Xiaomi will be able to integrate the two, for example by offering things like video calls and games on the car’s screen, and perhaps other car-mobile interactions.
according to ArenaEV Xiaomi is expected to sell the car for RMB 300,000, or about NOK 460,000. It is currently unknown whether the company has ambitions to sell the car in Europe.
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