Cute or cringe? The airline is launching a small festive rom-com

Are you ready to fall in love with a corny festive rom-com? United Airlines certainly hopes so.

The American carrier giant has unleashed on the world Love in Plane Sight, a sweet, almost six-minute thriller featuring two heroes brought together under difficult circumstances (a spilled cup of gingerbread!) who end up falling in love with each other. After bonding with a crying child (!!).

Whether you like this may depend on how many times you’ve watched Love Actually and how much you enjoy the puns (Miss Elle Towe, gettit?).

Although it won’t win any Oscars, the airline hopes it will be attractive enough for passengers, while also highlighting some of the best things about flying business with United. After all, this is advertising.

Don’t worry New Zealanders, the video will be available on United’s international flights to and from Aotearoa, so you’ll never miss this again.

The airline recently launched a new direct seasonal flight between Los Angeles and Auckland, and will begin flying between Christchurch and San Francisco in December, making it the only airline to offer direct flights between the South Island and the US.

The services are part of a crowded field of operators linking New Zealand to the United States.

Delta Air Lines recently made its long-awaited debut in the New Zealand market, with flights between Auckland and Los Angeles. American Airlines also operates seasonal service on the same route, while also flying between Oakland and Dallas.

Fiji Airways, Air Tahiti Nui, and Hawaiian Airlines currently offer services with stops, although the latter recently announced that they will temporarily cease operations here during next year’s winter. Qantas flies the Auckland to New York route non-stop in direct competition with Air New Zealand. Our national carrier also flies to San Francisco, Los Angeles, Honolulu, Houston and Chicago.