List, Oda| Mini takes on the competition with Oda

Seven years after Meny began delivering food to homes, the supermarket chain announced it would enter competition with Oda, Norway’s only low-cost online chain. He writes Today’s business.

– New effective solution

says listing manager Vegard Kjos personal identification number With the help of the new central picking warehouse, volume and profitability will be increased.

– There is always a balance between choosing from a boutique or a central dark store. Our country is large and remote, and it is very difficult to achieve profitability at a national level without choosing our physical stores as well, Kjoos tells the newspaper.

Fears of retribution from Coop and Norgesgruppen: – Serious

– Drain loss

Meny has not yet been able to assert itself in the competition for online customers. The lower-priced Oda chain has largely been allowed to rule on its own.

The supermarket manually selects goods from stores, while Oda uses robots to fill shopping bags that are transported to customers’ homes.

It has contributed to much more efficient operations of the low-priced Internet chain.

The Norwegian grocery home delivery market has been a loss, also for Oda, which has posted a total loss of NOK 1.5 billion since 2014.

The grocery store had to raise new capital several times. This summer, Oda closed stores and invested further in Germany and Finland.

Coop Hjemlevering closed its business on January 31 this year.

Guild: – Our existence is threatened

– He is not afraid of competition

The listing manager would not comment on the competition with Oda. Meanwhile, the low-priced online chain says it is not afraid of the new venture from Mini.

– Welcome to the new Meny dark store. The more people talk about how easy it is to have groceries delivered to their homes, the better for Oda, Oda founder Karl Munthe-Kaas tells DN.

He believes Oda has the best logistics and distribution technology in the world.