On February 1, prices will rise even more in Norwegian stores, and many players have announced a price jump of about ten percent.
This comes on top of an already extraordinary price increase.
In grocery stores, many customers are aware of the food price hikes that are coming Wednesday.
At Kiwi Hovinveien in Oslo, some customers take a few more items with them than originally planned.
About the grocery industry: – Very dismal
Trine Mathiasen is one of the customers who visited the Kiwi store on Tuesday afternoon.
– You have a completely full cart in front of you, right?
– Partly because we’re missing a lot at home right now, so we figured it’s better to shop today than tomorrow. It’s not like we’re hoarding an unnecessary amount, she tells the Dagbladet reporter at once.
In addition to the food she needed, Matiassen brought rice, noodles, and other dry goods.
Things we didn’t really need, you say.
– What do you think of the price hike?
– It’s crazy, and it’s noticeable that prices have already gone up. She says it’s crazy that they have to climb more.
Sisters Grete Gundersen and Hanne Askewtrude are in full swing with the movement.
They don’t buy anything other than food except for tonight’s dinner and the food they lack.
Clear message: don’t do it
Both believe that food prices are already going up.
– I think he’s very sick, it’s expensive enough in Norway. I feel sorry for young people who have other expenses, housing expenses, children and other things, Gundersen tells Dagbladet.
Askautrud also noted that certain prices had gone up a lot.
– The coffee went so high, it’s absolutely insane. Yesterday I bought a chicken from Minnie. It says the price was NOK 86.
– It’s not fun anymore, Gundersen adds.
Be more aware of the price
Several grocery chains tell Dagbladet that they noticed customers shopping more before the price increase.
Harald Christiansen, Coop Norge’s director of communications, told Dagbladet that in the past week alone, Coop Extra has seen nearly 11% growth in the number of customers, and a 7.7% increase in sales.
– At Extra, we see that many customers, who are also our owners, are becoming more price conscious and choosing more affordable alternatives. Among other things, we have increased sales of the Xtra series, which is our cheapest option, he tells Dagbladet.
Norgesgruppen stores, including Kiwi and Spar, report that they have noticed a change in people’s shopping patterns, says Communications Director Kine Søyland.
People are more aware and plan better when shopping. She also says customers are more show-oriented – especially in supermarkets.
Also, Communications Director of Reitan Retail, Øyvind Breivik, the company behind Rema 1000, among others, told Dagbladet that they have seen shopping volumes increase somewhat in recent days.
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