Nettavisen’s extensive price check shows that prices for many items have risen sharply since June:
- Superchips: +45.4 percent
- Blue Castello: +15 percent
- Cervelates: +14.4 percent
- Poached mackerel: +10.1 percent
- Go for yogurt in the morning: +9.2 percent
At the same time, it’s clear that some items have become much cheaper – which is good news for the overall amount.
See an overview of all 60 items below
Surprising result
There are a total of 60 items in the cart and Nettavisen has now checked the prices for September. Of these, 36 cases were also examined in June and July. The result here will surprise many.
Read also: The same chocolate can be twice the price in the same store
Because the shopping cart is actually cheaper in September than in June. The price development of the 36 items was as follows:
- June: 1346.95
- July: 1380.90
- September: 1336.00
Shopping cart prices rose sharply from June to July. But then prices fell sharply again.
This means that the shopping cart is about a tenth cheaper in September than in June.
The fish decides
There is one category of goods in particular that gives this result.
– It may seem as if fish has become a new attraction for chains, says grocery expert Ivar F. Petersen in Alo’s analysis.
He points out that all chains launched campaigns after the holidays to reduce fish prices. Before meat was the important bait, this may have changed.
-With so much emphasis on health in society, fish may have taken over this function. In addition, seafood export and import prices fell significantly in July and August, Petersen says.
Cheaper than before
It was not only the prices of fishery products that fell. Nettavisen’s overview shows that many items are cheaper now than in June:
- Fresh salmon: -34.7%
- Broccoli: – 34.1 percent
- Fish and Crisp Gourmet: – 12.8%
- Red pepper: – 11.7 percent
- Dolmio Classico Pasta Sauce: -5.5 percent
This is how prices have changed since June
This is how prices have changed since June at Rema 1000:
Matched prices
Of the 60 items in September’s shopping cart, only five had different prices for the three chains we examined.
Rima 1000 is the cheapest type of red pepper. Rima and Kiwi are cheaper than Extra in Pasta, Tomato and Pink Lady Apple Sauce. The additives are cheaper than the other two in Twinings Earl Gray tea.
When Nettavisen also checked prices in June, there were many similar prices. Then 56 out of 59 prices were identical, and the Kiwi price was only €5 cheaper than the Rema 1000 in the shopping cart at NOK 2207.93.
In other words, things other than price may determine where you shop.
– A job with the Norwegian Competition Authority
Ivar F. Pettersen believes that identical prices should be investigated.
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– There is a very high degree of price equality. He says the Norwegian Competition Authority should take a closer look at this.
-With only a few major players, it is always important to look for indicators of what might be called harmonious coexistence. Petersen says such behavior should be monitored by the Norwegian Competition Authority.
In Norway, there are three players that dominate, so to speak, the entire grocery market.
The Norwegian group is the largest. They have series like Kiwi, Meny, Joker, and Spar. The second largest company is Coop with chains such as Extra, Prix, Mega and Obs. The third major player is Rima 1000.
– Lots of peace and harmony
Equal prices can be the result of intense competition, but they are also the result of a lot of peace and harmony, says Petersen.
In Nettavisen’s September basket, 55 out of 60 prices are identical for the three series. Petersen believes investigations should be conducted.
– The Competition Authority should investigate whether there is a situation where chains have what is called an “implicit agreement” in professional language – a “silent agreement,” he says.
– This does not mean that the two parties have reached an illegal written agreement. But there can be a common understanding that one is competing to a certain point. There may also be a mutual understanding that competition should take place within certain limits, Petersen says.
Petersen asserts:
The equality of prices is not evidence in itself, but rather it is one of the many reasons for checking prices and margins on an ongoing basis.
– Real competition
Rima 1000 comments on the same prices as follows:
Competition in grocery stores is high, and the battle for the cheapest is a real battle. Therefore, prices will sometimes be very similar, says Rema 1000’s category and purchasing manager, Line Aarnes.
Harald Christiansen, communications director at Extra, believes that similar prices are the result of fierce competition.
– This is the result of intense competition as the chains follow each other closely, he says.
New Zealanders believe they are leading the way in price suppression:
– When Kiwi drives prices, others tend to follow suit, says communications consultant Nora Helgesen.
See the threads’ comments on the test below
The shopping cart contains 60 items
Shopping cart with its three costs:
- Rima 1000: 2,357.10
- Kiwi: 2,357.20
- Additions: 2,367.50
Bakery products
| goods | additional | kiwi | Rima 1000 |
| Rough round pieces, 10 pieces, 600 grams | 38.90 | 38.90 | 38.90 |
| Al-Ghariba, Hasman, Wasa, 520 n | 25.90 | 25.90 | 25.90 |
| Rye biscuits, Wasa, 200g | 14.90 | 14.90 | 14.90 |
He drinks
| goods | additional | kiwi | Rima 1000 |
| Coca-Cola without sugar, 4 x 1.5 litres | 64.90 | 64.90 | 64.90 |
| Cheaper filter coffee 250g | 18,20 | 18,20 | 18,20 |
| Filter coffee, Frilly/Evergood, 250g | 49.60 | 49.60 | 49.60 |
| Original Moncolm, 0.33 oz | 9.90 | 9.90 | 9.90 |
| Belz, Ringnes, 0.5 liters | 28.90 | 28.90 | 28.90 |
| Solo, 1.5 litres | 33.90 | 33.90 | 33.90 |
| Twinings Earl Gray Tea, 25 Bags | 43.90 | 45.90 | 45.90 |
green
| goods | additional | kiwi | Rima 1000 |
| Broccoli, 1 piece. | 14.90 | 14.90 | 14.90 |
| Norwegian apples are cheaper | 29.90 | 29.90 | 29.90 |
| Apple, Pink Lady | 56.50 | 54.90 | 54.90 |
| Red pepper, cheapest, 1 kilo | 54.50 | 52.90 | 52.80 |
| Loose tomatoes, 1 kg | 56.50 | 54.90 | 54.90 |
Cleanliness and health
| goods | additional | kiwi | Rima 1000 |
| Folders, regular libretto, 16 pieces. | 25.90 | 25.90 | 25.90 |
| Cleaner Spray, Jif Universal, 500 ml | 34.90 | 34.90 | 34.90 |
| Sun All-in-One Max Power Dishwasher Tablets, 62 Count. | 61.90 | 61.90 | 61.90 |
| Tran, Muller’s, Bottle, 500 ml | 107.00 | 107.00 | 107.00 |
| OMO Laundry Detergent Color Powder, 1.17 kg | 37.90 | 37.90 | 37.90 |
| OMO Ultra White Laundry Detergent, Liquid, 595 ml | 44.40 | 44.40 | 44.40 |
| Eye Softener, Softlane, Outdoor Fresh, 1 Liter | 26.90 | 26.90 | 26.90 |
| Zallo Ultra Dishwashing Liquid, 500 ml | 26.90 | 26.90 | 26.90 |
Enjoy
| goods | additional | kiwi | Rima 1000 |
| Sesame, nidar, 220 g | 41.40 | 41.40 | 41.40 |
| Diplomats, Vanilla, Hennig Olsen/Diplomats, 2 liters | 36.90 | 36.90 | 36.90 |
| Milk chocolate, Freya, 200 grams | 39.90 | 39.90 | 39.90 |
| Nedar Stratos Favorites 300g | 57.90 | 57.90 | 57.90 |
| Potato chips, showrooms, salt and pepper, 250 grams | 32.90 | 32.90 | 32.90 |
| Super chips with paprika 140 grams | 34.90 | 34.90 | 34.90 |
| Oreo cookies 154 grams | 24.20 | 24.20 | 24.20 |
Dairy
| goods | additional | kiwi | Rima 1000 |
| Premect original 500 grams | 44.90 | 44.90 | 44.90 |
| Go Morgin yogurt, figs, 190 grams | 11.90 | 11.90 | 11.90 |
| H-Milk, Tina, 1 litre | 22.30 | 22.30 | 22.30 |
| Skimmed milk 0.5%, dairy, 1 litre | 18.50 | 18.50 | 18.50 |
| Margarine, melange, 500 grams | 29.30 | 29.30 | 29.30 |
| Sour cream, tine, 300 g | 26.40 | 26.40 | 26.40 |
dinner
| goods | additional | kiwi | Rima 1000 |
| Grandiosa pizza 4x cheese 505 grams | 69.90 | 69.90 | 69.90 |
| Original Grandiosa Pizza, 575 grams | 59.90 | 59.90 | 59.90 |
| Gild grilled sausage 0.6 kg | 49.90 | 49.90 | 49.90 |
| Dolmio Classico pasta sauce 500 grams | 30, 40 | 25.90 | 25.90 |
| Edon sausage mustard 490 grams | 16.90 | 16.90 | 16.90 |
| Barilla pasta, 1 kg | 29.90 | 29.90 | 29.90 |
| Edon tomato ketchup 530 grams | 21.00 | 21.00 | 21.00 |
| Vienna Gild sausages 520 grams | 67.90 | 67.90 | 67.90 |
east
| goods | additional | kiwi | Rima 1000 |
| Brunost, Gudbrand, Synnøve Finden, 480 g | 32.90 | 32.90 | 32.90 |
| Brunost, Gudbrandsdalsoest G35, Tina, 500 g | 53.00 | 53.00 | 53.00 |
| Castello Blue, Thulstrup, 150g | 26.90 | 26.90 | 26.90 |
| Norvegia 27% fat 500 grams | 66.90 | 66.90 | 66.90 |
| Philadelphia Light 200 grams | 19.90 | 19.90 | 19.90 |
to request
| goods | additional | kiwi | Rima 1000 |
| Homemade raspberry jam, Nora, 400g | 36.50 | 36.50 | 36.50 |
| Nora’s Homemade Strawberry Jam 400g | 19.40 | 19.40 | 19.40 |
| Liver Pie, Oven Baked Bacon, Guild, 180g | 29.90 | 29.90 | 29.90 |
| Staporet liver paste 200 grams | 19.50 | 19.50 | 19.50 |
| Mackerel in Tomato Sauce, Stabourette, 170g | 21.90 | 21.90 | 21.90 |
| Cervelate, Guild, 110 g | 15.90 | 15.90 | 15.90 |
Seafood
| goods | additional | kiwi | Rima 1000 |
| Fish & Crisp Gourmet, Findus, 480 g | 62.70 | 62.70 | 62.70 |
| Fish gratin, family, fandus, 1 kg | 48.90 | 45.90 | 45.90 |
| Fundos fishing sticks 450 grams | 38,40 | 38,40 | 38,40 |
| Cheaper fresh salmon with skin 400g | 71.20 | 71.20 | 71.20 |
| Cheaper fresh skinless salmon 500g | 129.30 | 129.30 | 129.30 |
This is how strings comment on test results:
Rima 1000: – Rema 1000 should be the cheapest grocery in Norway, and we are pleased that the result reflects this, says Category and Purchasing Manager, Line Aarnes.
– There is not much that separates us, as was the case in the vast majority of tests, she says.
– What these tests don’t show are all the good offers and discounts you get in our stores, Arnis points out.
kiwi: – This year, Kiwi clearly showed who is the price driver in Norway, and we won all the VG food fairs in 2023, says communications consultant, Nora Helgesen.
– Of course we must always be the cheapest, and the price of paprika has already been adjusted. It also refers to the discount and rewards plans that the chain has.
Extras: Extra was the cheapest in the previous price test. This price test is a snapshot of what prices have actually changed, says communications director Harald Christiansen.
– He says that the test confirms once again that there are no differences in prices between the chains.
Christiansen also points out that Extra has discount and rewards plans.
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