– Just lying on the couch is scary – VG

- Just lying on the couch is scary - VG
GOLDEN WOMAN: Therese Juhaug on her way home from China with three gold medals. These were the sports star’s last medals as a high-profile cross-country skier.

Therese Juhaug, 33, already has a lot of iron in the fire and isn’t going to kill her life too much after ending her career.


After 15 years as a professional cross-country skater, with a number of wins and medals on the road, Therese Juhaug has taken off her skis and will find other things to fill her time with.

Although many give the 33-year-old some long-awaited relief, it is unlikely that she will completely change her lifestyle.

– Maybe you’ll stay in good shape. With the load of training I’ve been through, it would be intimidating to lie on the couch, says her brother and supporter, Karstein Johaug for VG.

The former cross country skater said that He trains 1000 hours a yearHe is perhaps one of the best-trained athletes in Norway. However, a lot of training, travel, and competitions leave little room for other activities.

Now skating and the major sports will no longer be the number one priority in everything you do. Now she has time to meet more family and friends, says her brother.

Throughout his career, Johaug has also built a profitable brand. The skater is 100 percent owner of Setra AS, which in 2020 generated operating income of just over three million kroner.

The Johaug clothing company became very popular and Johaug himself was listed with a fortune amounting to tens of millions of kroner. Its director, Jörn Ernst, justifies the decision to publish as follows:

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– It’s time to think about starting a family and the like. We have been preparing for this for a while, with our brands and projects that we will continue to work on. You will definitely spend a lot of time on this, Ernst told VG.

Johaug’s coach, Pål Gunnar Mikkelsplass, believes the brand will be important to the skating star.

– Yes, more than going to Vasalupet. But there may be an impulse to do things after you give up, but as I know Therese, she does nothing 80 percent of the time, he says.

In recent years, Johaug has also made a name for himself in other sports arenas. In the summer of 2020, she made her 10,000m debut at Bislet: she finished off the best year in the world and met the World Cup requirements of 10,000m. The following year, she was only eight seconds behind the Olympic requirement at the same distance.

Other great cross-country skiers, such as Marit Björgen and Martin Gunsrud Sundby, have tried their hand at ski classics after completing their careers.

– We didn’t talk about it. What we talked about is probably publishing. For many, that’s tough, but when you have something to offer, as Therese has done with her own brand, it’s safer. Micklesblas says she was good at finding a job there.

“We haven’t talked anything about the classics of skiing or running just yet,” says Karstein Johaug.

In a cross-country environment has many athletes Call for more coaches. Many also point to Johaug as a role model and role model. Is this season the last cross-country sport to have the qualities of juhoj or will it also contribute to the future?

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– She knows a huge amount about coaching, and she can be a very nice resource. She knows the gym bubble best, has gone through more ups and downs than most, and can give a lot of advice as a mentor or coach in a group. But then you have to set aside enough time. You will likely receive many requests and ideas, says Mikkelsplass.

Najuma Ojukwu

Najuma Ojukwu

"Infuriatingly humble internet trailblazer. Twitter buff. Beer nerd. Bacon scholar. Coffee practitioner."

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