Despite a comeback for the core business last year, things are not going well for Peter Stordalen’s equity investments in 2022.
Strawberry Capital’s latest annual accounts show a pre-tax minus NOK 196.5 million, exclusively as a result of losses of NOK 37.9 million and write-downs of financial instruments of NOK 196.7 million.
The hotel group, for its part, made a pre-tax profit of more than half a billion kroner last year, as it became clear earlier this summer.
Stordalen has not yet responded to DN’s inquiries about Strawberry Capital’s annual accounts for 2022.
The stock portfolio grew
Strawberry Capital is a subsidiary of parent company Strawberry Holding, and Stordalen holds many of its market-based investments in stocks and other securities.
At the end of last year, the company was listed with investments worth NOK 452 million, up from NOK 371.2 million at the end of 2021.
The listed shares are hedged for half of their value at the end of 2022.
According to the stock market service Holdings, strawberry companies had a stock portfolio of around half a billion kroner at the end of April this year. The largest investment is an ownership stake in breeder Atlantic Sapphire, of which Strawberry is the third-largest owner. Other holdings include Aurora Iendum and Acker Biomarine.
Strawberry Capital made a group contribution of NOK 175 million to parent company Strawberry Holding last year.
Norwegian cooperation
It’s been over three weeks since Stordalen’s Strawberry Group announced a collaboration with Norwegian Airlines.
“One of the most comprehensive partnerships in tourism in recent times,” wrote TN.
The collaboration, presented at Stordalen Hotel Amerikalinjen in Oslo on Tuesday, will initially be about Bonus Points – the building blocks of the Norwegian and Strawberry loyalty programs.
– Stordalen said that what we are creating together is going to change the market for loyalty programs.
“Those who thought you could build culture and relationships on Zoom and Teams were wrong,” Stordalen said of the comeback for Nordic Choice Hotels.
– This is better than last year, but we have a backdrop of uncertainty and an economy under pressure from various sides. We have high interest rates and high inflation, which makes people pessimistic, he added when asked how 2023 looks like for the hotel business so far.(rule)Copyright Dagens Næringsliv AS and/or our suppliers. We like to share our cases using links that lead directly to our pages. Reproduction or other forms of use of all or part of the Content is permitted with written permission or otherwise permitted by law. See here for additional terms.
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